Posts tagged ‘Saatchi & Saatchi’
February 3rd, 2012 by Cath Winks
Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish? Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.” Read more »
February 1st, 2012 by Ben Fahy
The booze laws are in for a bit of a tune-up this year, with a yet-to-be-announced, Government appointed panel set to bang heads over things like the role of alcohol sponsorship, price controls and industry self-regulation of advertising. Of all the beer brands, Tui is probably the one most often singled out for pushing the envelope, both for its controversial, long-running, PC-busting billboards and for supposedly using sex to sell beer with the Tui brewery girls. But the numerous complainers haven’t stopped it from continuing to use cheekiness and humour in its ads and, carrying on the popular tradition of using brewery raids, elaborate disguises and gnomes—Saatchi & Saatchi and The Sweet Shop have launched another entertaining brand ad for Tui Blond lager. Read more »
January 25th, 2012 by Ben Fahy
After a few years of quiet on the Y&R NZ front, it’s been pretty much all good news recently, with a host of new accounts locked in and some big creative hires to brag about. And it’s continued down that positive track by naming Saatchi & Saatchi Wellington’s associate creative director Scott Henderson as its creative director in Wellington.
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January 19th, 2012 by Ben Fahy
In what will be a big blow to incumbent agency .99, Air New Zealand has chosen DrafFCB to be its lead agency after a competitive pitch, starting in March. But there is still some mystery surrounding the set-up of the account because Saatchi & Saatchi, which a few industry big mouths had thought was looking good to take the win, has also been included on the airline’s agency roster. Read more »
January 16th, 2012 by StopPress Team
New year, new (and even some pre-Christmas) news in this bumper edition of Movings/Shakings, as Saatchi & Saatchi kicks off its Creative Collective with two hires, DDB adds a six pack to the creative coterie, tributes flow for Wellington’s Mike Boekholt, Adshel announces its new marketing director, Michelle Boag farewells Ogilvy, Courtney Lambert exchanges Fairfax for Xero, Kath Hurley swaps the MPA for the MA, NZ Lotteries chooses its new chief, Holly Dean takes a break from The Sweet Shop, and Cliff Joiner switches allegiance. Read more »
December 5th, 2011 by StopPress Team
The tributes are flowing for long-time Saatchi & Saatchi Wellington typographer and designer Eric De Vries, who died off the Kapiti Coast over the weekend after he failed to surface from a free-dive. Read more »
November 16th, 2011 by StopPress Team
As Leonardo da Vinci once said, water is the driving force of all nature. And it’s also the driving force of Saatchi & Saatchi’s new campaign for Pump. Read more »
November 10th, 2011 by StopPress Team
With shareholders voting overwhelmingly in favour of splitting Telecom in two at the annual general meeting recently, the fall out from the “Abstain for the Game” campaign and the appointment of new marketing boss Jason Paris, change is most definitely in the wind for Telecom at the moment. And it’s thought the first phase of that change is cranking into gear.
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November 7th, 2011 by Cath Winks
Coca Cola Amatil (CCA) has taken three more brands off incumbent Ogilvy and awarded them to Saatchi & Saatchi. Read more »
November 4th, 2011 by Ben Fahy
The Air New Zealand business is thought to be up for pitch, with a rumoured list of Saatchi & Saatchi, DraftFCB, Special Group and the incumbent .99/Colenso all gunning for one of the country’s best-loved brands. Read more »
