Wellington digital agency Resn had to reinforce its mantelpiece after last year’s awards haul. And it has continued down the same track in 2011 with yet more accolades, including two Favourite Website Award Site of the Day awards and two Pixel awards for its work for Puma Africa and the Health Sponsorship Council.
… Saatchi & Saatchi brings in a big gun to fill a creative void, Wellywood digital agency Resn takes the piss and, at the same time, enhances its hygiene, Tourism NZ announces some fresh blood and Breeze DJ Kerry Smith leaves to fight a health battle. Read more »
The last time we heard from the Toot Group they were trying to spread the meaty truth and destroy the sausagey lies as part of a campaign for Harrington’s Sausages (in fact, the ‘Know Your Sausage’ poster made as part of the Sausage Awareness Week still hangs proudly from the StopPress walls). And now the gang is back with some more good work for The Trusty Delivery Co., a new grocery service modelled on a successful business in Australia that is aimed at busy, environmentally conscious shoppers who can’t be arsed going to the supermarket. Read more »
Resn, one of the few digital agencies in New Zealand doing regular international work, picked up a host of awards last year, including digital agency of the year for the second year running in the CREATIVE Hotshop awards and more Pixels than you could shake a stick at. And ’tis the awards season once again, with the Toyota Racing Sponsafier website it created for Saatchi & Saatchi Los Angeles chosen as one of three finalists in the ‘Advertising and Branding’ section of Adobe’s MAX Awards and the same website winning a silver in the Brand Destination Site for the American Interactive Advertising Bureau’s Mixx Awards. Read more »
The pioneering approach taken by the Ministry of Health for its National Depression Initiative proved to be something of a watershed for online social messaging and health communications in New Zealand. And the efforts of Wellington-based agency Resn have shown that the interactivity offered by the online realm is also proving to be an effective way of spreading the Smokefree/Auahi Kore message to Kiwi yoof. Read more »
Nominees for the 14th Webby Awards, the world’s leading international honour for online excellence, have been announced, with AIM Proximity, Resn and Terabyte Interactive nabbing two nominations and The Gap Year: Challenge New Zealand by Endemol Digital Studios also honoured. Read more »
The crafty, multidisciplinary creative boffins from Alt Group have nabbed a double whammee in Australia’s CREATIVE magazine Hotshop Awards, with the company crowned design agency of the year and in-house agency of the year. And Wellywood’s digi-gurus Resn also took home a gong for the second year running for best digital and interactive agency. Read more »
Unless you’re scared of large, uninterrupted blocks of text, why would you read a story about one boring thing, when you could read a story that deals with a whole range of exciting things? That’s right, you wouldn’t. Or would you? Read more »
Wellington interactive digi-savants Resn raked in the trophies at the international Pixel awards, winning best agency, best in show and best experimental (for the JAG Jeans brand website) and two other suitably geeky space invader-themed awards (best music Site for Fat Freddy’s Drop TV and best animation for Nelson company 26000 Vodka’s website). Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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