Doing its bit to represent the Wellington creative scene at the Best Awards, digital agency Resn picked up a Purple Pin in Interactive Design for its American-based virtual racing car application called Sponsafier 4. Vincent Heeringa had a chat with Rick Campbell and Steve Le Marquand, who tell us the secret to winning international work is wrack up the air miles and knock on the doors of the clients you’re after. Read more »
Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.
Take a radio fashioned out of pavlova, some interactive nappy packaging, a 21st birthday party invite, mix it with a giant rubber duck and a home brewing system and what do you get? A snapshot of Kiwi creativity by way of the finalist entries for this year’s Best Awards, thanks to the folks at The Designer’s Institute of New Zealand. Read more »
When Saatchi & Saatchi launched its ‘Get What It Takes’ campaign for the New Zealand Army in September last year, the campaign ended up becoming the most watched branded or sponsor channel on YouTube. Now Saatchi’s is at it again, this time with a unique, crafty and pretty entertaining interactive online game for the Royal New Zealand Air Force (RNZAF). Read more »
… as Colenso group account director Lou Kuegler heads for Asia, DraftFCB makes a surprising hire, Los Angeles calls for one of the Resn crew, Kiwi copywriter Cam Brown joins Arnold Furnace and Sunday Star Times reporter Jonathan Marshall leaves Fairfax. Read more »
We could tell you about the e-gremlins that meant Fairfax failed to deliver some of its papers yesterday, or the bombshell that Tourism New Zealand’s PR company in the US helped get John Key on the David Letterman show. But we decided this supposed world-first from Wellington digital agency Resn, which brought a whole new, ridiculous and very interactive meaning to the term Twitterfeed, was much more important. Read more »
Over 10,000 entries were submitted from around the world and the nominees for The Webby’s, AKA the Oscars for nerds, were announced this week. And Special Group’s ‘Living Office’ web banner, New Zealand-based Drugs.com and Supply’s ‘Scam Machine’ for Netsafe are the only local contenders up for an award, while Resn, DraftFCB, Alt Group, Oh Baby, Fairfax and APN all received the next best thing, official honoree status.
Australia’s CREATIVE magazine has swung its steel-capped boot and connected with Resn’s soft exposed junk for a third consecutive year at the Hotshop Awards, with the Wellington agency beating off stiff competition from interactive luminaries like Pusher, Three Drunk Monkeys and Whybin/TBWA/Tequila to once again take the illustrious title of best Digital and Interactive Agency in all the lands Down Under. Read more »
Wellington digital agency Resn had to reinforce its mantelpiece after last year’s awards haul. And it has continued down the same track in 2011 with yet more accolades, including two Favourite Website Award Site of the Day awards and two Pixel awards for its work for Puma Africa and the Health Sponsorship Council.
… Saatchi & Saatchi brings in a big gun to fill a creative void, Wellywood digital agency Resn takes the piss and, at the same time, enhances its hygiene, Tourism NZ announces some fresh blood and Breeze DJ Kerry Smith leaves to fight a health battle. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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