Everyone who’s anyone in the research biz will be heading to Auckland’s Orakei Bay on September 2 to spread their gospel and/or expand their minds as part of the Market Research Society of New Zealand’s conference. And the organisers have zsushed proceedings up a bit this time round. Read more »
It was announced yesterday that French group Ipsos has agreed to take global market research company Synovate off the hands of Aegis Group for NZ$987 million. But Synovate’s research director Jonathan Dodd says the change of ownership is unlikely to have much of an effect on Synovate’s New Zealand operations. Read more »
New Zealanders love free stuff. And, blow me down, they also like being entertained. So Ticketek New Zealand has decided to tap into these primal desires with the launch of Nine Rewards, a new online market research panel that offers free tickets as the kicker to get users to share their opinions. Read more »
The research business is pretty damn tight at the moment as clients cut back on ‘luxuries’ and agencies increasingly take the work in-house. But that hasn’t stopped Edentify, a specialist online market research agency that was started in Australia 11 years ago, from opening its doors in Auckland. Read more »
Colmar Brunton’s latest study into the mysterious yoof realm has put 20 somethings under the microscope and some of the results show why marketers shouldn’t be treating those aged between 15 –30 as one group. Read more »
In slightly surprising news, New Zealand’s banks are leading the way when it comes to customer service, with one-third of respondents to the Colmar Brunton Distinctive Customer Experiences Survey of 1020 New Zealanders saying they had a particularly good experience when dealing with their bank in the past 12 months. And, in slightly less surprising news, telecommunications companies still have plenty of improving to do, with one in five Kiwi consumers claiming to have had a negative experience when dealing with their telco provider in the same period. Read more »
Colmar Brunton is in the midst of launching its new Youth division, bringing in Spencer Willis of 18 and 18tracker fame to spearhead the initiative. And it looks like he’s brought one of his old habits with him, because he’s started producing free reports on youth culture for general consumption and entertainment. And the first of many out of the newly named CByouth camp is ‘Baby Boomer Dad’s and Gen Y Sons’. Read more »
At the start of the year, Research Magazine asked a number of top UK researchers to sum up in one word what they believed 2010 held for the research industry. “Listen,” said respected research director Reineke Reitsma from Forrester Research. Read more »
Roy has been very busy finding out just how happy Kiwis (and a few Aussies) are with the products and services they spend their hard-earned dosh on, and Pumpkin Patch, TSB bank, Bunnings and Air New Zealand are some of the major brands currently winning hearts and minds with their top notch customer service. Read more »
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate? Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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