Posts tagged ‘research’
September 22nd, 2011 by StopPress Team
Place this in the ‘always check your mailouts before you push send’ category. We received an email from a Sydney-based market research company called The Seed asking us to fill in a survey being run on behalf of a “major out-of-home media company” that needed to remain secret because knowing its identity could influence the answers and compromise the findings. Unfortunately, despite an explanation for the anonymity in the body of the email, the subject line read: Adshel benchmark survey 2010. Whoopsie daisies. There but for the grace of God go us. In discussion with Adshel, the survey has been recalled and the research has been canned. But, on the plus side, The Seed is still honouring its commitment to the prize draw of 10x $100 Westfield vouchers. Read more »
September 13th, 2011 by StopPress Team
As part of Colmar Brunton’s inaugural New Zealand Dinner Plate Study, 1017 Kiwis were asked what they were having for dinner, who planned, cooked and shopped for the meal, what their attitudes and emotions were to cooking, and all the who with, what with, where and which day of the week questions you can think of. And while there were lots of findings that fit with what you’d expect, there were a few surprises too, chief among them that Kiwi blokes now make up nearly half of the growing ‘passionate foodies’ category and are generally more passionate about cooking. Read more »
August 11th, 2011 by StopPress Team
Synovate has announced some big changes to its senior roster, with Debra Hall announcing her early retirement effective October 29 and long-time independent researcher Duncan Stuart joining the team in a “suitably loose role”. Read more »
August 9th, 2011 by StopPress Team
Everyone who’s anyone in the research biz will be heading to Auckland’s Orakei Bay on September 2 to spread their gospel and/or expand their minds as part of the Market Research Society of New Zealand’s conference. And the organisers have zsushed proceedings up a bit this time round. Read more »
July 29th, 2011 by StopPress Team
It was announced yesterday that French group Ipsos has agreed to take global market research company Synovate off the hands of Aegis Group for NZ$987 million. But Synovate’s research director Jonathan Dodd says the change of ownership is unlikely to have much of an effect on Synovate’s New Zealand operations. Read more »
June 10th, 2011 by StopPress Team
New Zealanders love free stuff. And, blow me down, they also like being entertained. So Ticketek New Zealand has decided to tap into these primal desires with the launch of Nine Rewards, a new online market research panel that offers free tickets as the kicker to get users to share their opinions. Read more »
March 21st, 2011 by StopPress Team
The research business is pretty damn tight at the moment as clients cut back on ‘luxuries’ and agencies increasingly take the work in-house. But that hasn’t stopped Edentify, a specialist online market research agency that was started in Australia 11 years ago, from opening its doors in Auckland. Read more »
March 7th, 2011 by StopPress Team
Colmar Brunton’s latest study into the mysterious yoof realm has put 20 somethings under the microscope and some of the results show why marketers shouldn’t be treating those aged between 15 –30 as one group. Read more »
January 24th, 2011 by StopPress Team
In slightly surprising news, New Zealand’s banks are leading the way when it comes to customer service, with one-third of respondents to the Colmar Brunton Distinctive Customer Experiences Survey of 1020 New Zealanders saying they had a particularly good experience when dealing with their bank in the past 12 months. And, in slightly less surprising news, telecommunications companies still have plenty of improving to do, with one in five Kiwi consumers claiming to have had a negative experience when dealing with their telco provider in the same period. Read more »
December 16th, 2010 by StopPress Team
Colmar Brunton is in the midst of launching its new Youth division, bringing in Spencer Willis of 18 and 18tracker fame to spearhead the initiative. And it looks like he’s brought one of his old habits with him, because he’s started producing free reports on youth culture for general consumption and entertainment. And the first of many out of the newly named CByouth camp is ‘Baby Boomer Dad’s and Gen Y Sons’. Read more »
