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Posts tagged ‘relaunch’

Vegemite’s cheesy name

September 28th, 2009 by

20 comments

 

With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).

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