Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
When Josh Bernoff, vice president of Proctor and Gamble, recently announced … Read more »
Show your wine-related punmanship, win some arty wine Continue reading »
Who’s it for: Vodafone by Colenso BBDO and Flying Fish
Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation about the joy of newness and, of course, showcase Vodafone’s innovations for the home, mobile or business (for all those hankering for a glimpse of how it all came together, the making of will be released soon). Vodafone, like most big telcos, has always championed its new technology, new products and new services, and while some *ahem, 2degrees* might say this reliance on new technology in its marketing was an attempt to pull the wool over consumer’s eyes and keep prices high, telcos are in the business of cool. And this TVC fits the bill.
Lionel Richie remixes himself for (and possibly sells his soul to) Walkers crisps.
Jack Black pans Orange in a spoof Gulliver’s Travels trailer for Orange.
Bud Light’s take on the consequences of the swear jar.
Arcade Fire, Chris Milk and Google’s amazing interactive music video experiment (well worth downloading Chrome to experience it properly); get some business inspiration with this start-up idea generator; the perfect father’s day gift; the Chinese approach to public transport and the memory of Diana; 25-year-old forex wunderkind John Key profiled on Close-Up back in 1987; and one for the ‘pedantophiles’, a blog that details the use of unnecessary quotation marks.
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