Posts tagged ‘radio’
October 10th, 2011 by Ben Fahy
As we’ve now come to expect, the *, #, ##, ** and ^ flowed freely as the two big commercial radio players made their usual claims for the top spots following the release of the latest National Commercial Radio Survey figures. And, despite the typical murmurings about the methodology of the Research International study, which gets respondents around the country to fill in a diary about their listening habits, Gill Stewart, general manager of The Radio Bureau, says the results paint a fairly positive picture when compared to the previous year.
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September 13th, 2011 by Ben Fahy
M&C Saatchi has been busy with its emergency services accounts this year, with a slightly controversial Police campaign after the earthquake that gained some international media attention and a very personal campaign for the Fire Service. And it’s continued that momentum with two more good efforts, one featuring a few well-lubricated folks at the end of a big night slurring away about the dangers of drinking and frying and another radio campaign to try and stop foreign visitors here for the RWC from having to call 111. Read more »
April 19th, 2011 by Matt Monk
The latest radio survey was released last week and, as expected, various ‘we’re number one’ claims came spewing forth. Of course, these claims are based on what the people actually listen to. But we all know the people don’t know what they’re talking about. That’s why we need experts to make decisions, and the experts have done just that to decide on the winners of the NZ Radio Awards.
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November 23rd, 2010 by StopPress Team
… as David Innes hangs up his headphones, Charlotte Findlay shacks up with Telecom, Q Group New Zealand opens the doors to a raft of newbies, Paul Wright aims for US domination with Harcourts and Southern Hospitality goes trans-Tasman. Read more »
October 11th, 2010 by StopPress Team
Every six months, about 15000 radio listeners scattered across the country take pen to paper—or pen to diary as the case may be—and share their most intimate of radio listening habits as part of Research International’s Research Audience Measurement Survey (RAMS). And the results for the second half of the year are out. Read more »
June 28th, 2010 by StopPress Team
Our Maan in Cannes gets up close – and personal – with Chris Schofield, creative director at DraftFCB and one of just six Kiwis to be chosen for jury duty at the Cannes International Advertising Festival, to find out about his Cannes experience. He was judging the Radio Lions and, interestingly, while DDB NZ managed to take home a gaggle of Lions for its Sky TV Arts Channel campaign, this category was the only one to go ‘Grand Prix-less’.
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June 24th, 2010 by Ben Fahy
Last night, at a secret location thick with the smell of cognac and cigars that must never be spoken of (unless the secret handshake is given and you sacrifice a virgin), some of radio’s biggest personalities gathered to eat things on sticks, eat things on spoons, drink things in glasses and take the piss out of themselves, their competitors, the medium of radio, the Auckland media, New Zealand politics, TV newsreaders and, the guests of honour, agency folk. Read more »
June 17th, 2010 by Michael Carney
In this installment of Michael Carney’s Marketing Week:
- What’s the frequency, Kenneth?
- Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it?
- Virtually possible: eWestfield on the cards.
- Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors.
- Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out.
- Google plans its next assault. This time, music.
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April 27th, 2010 by Michael Carney
In this edition of Michael Carney’s Marketing Week:
- Feature creep: how we really use our phones (and brains).
- Radio: now online and maybe even with pictures.
- The perils of mobile stalking via GPS.
- All hail the Super Marketer.
- If you’re going to spoil your kids, at least do it properly
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April 12th, 2010 by Deirdre Robert
In spite of the breakfast door shutting on TV3’s Sunrise show last week, it seems breakfast shows on the radio spectrum are doing just fine and dandy, if the results of the latest radio survey (available on The Radio Bureau site) are anything to go by. Read more »
