Browsing: RNZ – Radio New Zealand

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Paul Thompson on how RNZ grew its weekly audience by 60,000 listeners
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Nielsen’s All National Radio survey showed that the weekly cumulative radio audience for RNZ National and Concert was 564,000 people aged 15 and over, a decent year-on-year lift when compared to the 503, 000 listeners recorded in the previous survey. We talk to Paul Thompson some of the moves that led to this uptick in weekly listener numbers.

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The son guiding the father: The Wireless editor takes a more central role as Radio New Zealand restructures digital teams
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Since its inception in 2013, Radio New Zealand’s (RNZ) digital brand The Wireless has grown quickly, attracting a new audience of readers that were largely disconnected from the legacy structures of the state broadcaster. This upward trajectory has seen the website’s average audience climb from 700 daily users last year to 3,000 this year. And the RNZ executive team is now hoping to spread this success across all its digital properties with the appointment of The Wireless editor Marcus Stickley as the digital features editor. PLUS: digital teams restructure, a tale of two Tobys and a RNZ new website on the cards.

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