…as TBWA\ makes a couple more significant hires; Radio New Zealand splits up its Morning Report hosts; Clemenger Group continues to nurture youngsters after its inaugural Graduate Programme proved a success; Carat hunts for a new general manager; another old hand joins The Pond’s freelance ranks; Mango adds a trio to its events team; and the Ministry of Economic Development signs up an event advisor. Read more »
…as the Marketing Association ramps up its, er, marketing with a new human in a newly created role; Martine Jager returns from Australia to join Westpac New Zealand’s marketing team; Radio New Zealand announces its new board; TrinityP3 downsizes and St John Craner moves to the country; Syro Communications announces a staffing coup; International Rescue adds a generous photographer to its ranks; and a Kiwi expat gets a plum Asia Pacific posting with Interpublic’s Mediabrands. Read more »
2011 is the anniversary of 100 years of radio in New Zealand and to mark this auspicious occasion Clemenger BBDO and Radio New Zealand launched the ‘Sounds Like Us’ campaign, which asked Kiwis to create a radio design that captured any aspect of New Zealand culture from the past 100 years. But to inspire the masses, it came up with a few radio designs of its own and these outstanding sonic/visual creations were good enough to take home a gold Axis in Design. Read more »
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand. Read more »
The Save Radio New Zealand Facebook group has just reached 10,000 members. But that’s not the only good news for the public service broadcaster, who on Friday picked up two awards at the inaugural ONYA awards. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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