Posts tagged ‘Publicis Mojo’
February 7th, 2012 by Ben Fahy
As smartphones become more prevalent, QR codes are picking up steam and are now seen more regularly on ads, on products and even on t-shirts at festivals in Poland. Most of the time, the fairly ugly, alien-esque black and white shapes are employed to disseminate information—or offers—but there are some pretty creative options now available (Kiwi company Set QR is leading the way in this regard) and one of the coolest QR executions we’ve seen recently is this print ad for Panasonic that was made by Publicis Mojo Auckland to go on the cover of trade publication Wares Magazine. Read more »
December 16th, 2011 by Cath Winks
Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR. It is starkly original, emotive and extremely powerful. And, with everything from pop-up art galleries to support from Radiohead, we reckon this campaign is, if you’ll excuse our Rainbow Warrior French, pretty fucking good.
Read more »
December 16th, 2011 by StopPress Team
Women have the ability to create fantasy, desire, life and mayhem. Some more so than others. And Publicis Mojo celebrated this power in its latest campaign for Glassons. The 60 second online film and 45 second TVC features women (one of whom some of you might remember from NZ’s Next Top Model) wearing Glassons outfits in a fantasy world of their own creation and it was shot in Auckland by Derek Henderson of Curious Ltd, and set to the Donovan track ‘Season of the witch’. Read more »
December 8th, 2011 by Cath Winks
Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins. Read more »
November 28th, 2011 by Cath Winks
RappTribal, part of the DDB Group NZ, win the November BollyAward for their client, SkyTV. The banner/takeover ad encouraged users to click to their hearts content with comments from the drill sergeant egging them on. Read more »
November 15th, 2011 by Ben Fahy
Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves
Why we like it: What do Mexico and Matt Dillon have to do with a Kiwi clothes brand? We’re not entirely sure. But it looks good, it’s about Brothers, and it fits into Hallensteins’s quest for coolness.
Who’s it for: The Ice … Read more »
November 14th, 2011 by StopPress Team
Hallensteins seems to be trying pretty hard to increase its coolness quotient. Publicis Mojo’s first ad for the mainstream clothes retailer featured a track by indie darlings Sleigh Bells (and they got in a bit of trouble for the racy lyrics) and to launch the summer 2011 range it has tapped into some Hollywood star power with the velvety voice of academy award nominee Matt Dillon and headed to Mexico City with Thick as Thieves to film the latest instalment of the Brothers campaign. Read more »
October 31st, 2011 by Ben Fahy
New Zealand likes Vogel’s. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo’s recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here’s the lot of them, including a post-victory billboard that oozes smugness.
Read more »
October 20th, 2011 by Ben Fahy
Tourism New Zealand put out a call for entries for a new agency in early September and, while TNZ’s Justin Watson made a commitment not to disclose the pitch list as “some of them might have conflicts”, it’s thought to have been whittled down to four: Clemenger Group, Droga5, Publicis Mojo and TBWA\.
Read more »
August 30th, 2011 by StopPress Team
Rugby is infused into a vast array of marketing campaigns at the moment and there have already been a few savvy and seemingly legal attempts by non-sponsors to skirt the rules and cash in on the Big Rugby Event. Unashamedly patriotic bread brand Vogel’s and its agency Publicis Mojo are the latest to join that cheeky anti-establishment club with another simple but very effective outdoor campaign that welcomes the tournament and offers some support to the boys. Read more »
