Posts tagged ‘PR’
July 15th, 2010 by Ben Fahy
Everyone loves the Old Spice guy. His musk is like the bottled essence of man. His rich, dulcet tones have made ladies all around the world instantly fall pregnant. And his ability to be on a horse is unparalleled. The first ad went crazy online and rightfully took the Film Grand Prix at Cannes recently, the second was a reasonable follow up and he’s also done plenty of others, including this moustache spot. But the agency responsible for creating the ‘man your man could smell like’ meme, Wieden + Kennedy, has taken ‘conversations with the brand’ up a big notch with its latest effort. Read more »
July 12th, 2010 by Spencer Willis
Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand. Read more »
June 11th, 2010 by StopPress Team
To get 42 Below to the point where multinational booze behemoth Bacardi wanted to buy it, Geoff Ross and his gang of merry vodka purveyors had to master the dark arts of PR and viral marketing. They were shameless, controversial, funny and confrontational, and, as a result, they managed to tap into a wide array of media networks to help establish the brand’s reputation.
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May 14th, 2010 by StopPress Team
Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm. Read more »
April 20th, 2010 by Kelly Bennett
A senior, seasoned technology client quipped to me the other day that the growth of so called ‘social media experts’ reminded him of the rise and rise of the dotcom gurus who sprouted like mushrooms in the late nineties. But you know what? Not only does the prevalence of social media seem familiar, for someone like me (and those of my vintage), it’s actually reassuringly old fashioned. Read more »
April 16th, 2010 by StopPress Team
The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group. Read more »
March 23rd, 2010 by StopPress Team
All the news (about pyar, new baby food, ice cream, banned ads, loin tingling, non-profit organisations and green marketing) that’s fit to print – and now in handy meta format. Read more »
March 10th, 2010 by StopPress Team
The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures. Read more »
February 23rd, 2010 by StopPress Team
Mango Communications NZ, DDB’s PR, experiential and events company, is spicing things up with the appointment of three new staff members.
Coming in from ELEVEN\PR (part of TBWA\Whybin), Julia George joins the team as a Senior Account Manager. Julia will work on … Read more »
January 19th, 2010 by Ben Fahy
Most brands are happy to get a celebrity endorsement (even when it’s fairly incongruous) as long as it raises awareness of the product. And, thanks to Prince Willy the Charming (and his dutiful media army), the profiles of such things as brand New Zealand, Kia Kaha clothing, Monteith’s New Zealand lager, over-budget legal buildings, barbecue culture and little spotted kiwis are now most definitely on the rise overseas. Read more »
