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Posts tagged ‘Pauline Hanton’

When it rains, it pours (with appointments news galore)—UPDATED

March 18th, 2011 by

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Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition. Read more »

Hypermedia ups the instore ante with new humans and new demo outfit

March 3rd, 2011 by

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Hypermedia already has the in-store media for the Progressive supermarkets around the country locked down. And it’s hoping to add a few more national retailers to its arsenal with the establishment of demonstration business Demoworks and a new executive team. Read more »

Getting Vile: Adshel nabs new sales manager

November 12th, 2010 by

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Adshel recently moved back to Parnell after spending a few years in a city office. But that’s not all that’s new: as of next week it will also have a new sales manager, with ex-MediaWorks, New Zealand Rugby Union and Oggi man Nick Vile proving to be the standout candidate in the search to find a replacement for Pauline Hanton, who recently announced the arrival of her new shopper marketing offering Hypermedia. Read more »

From the couch to the shelf: shopper marketing sector heats up as Hypermedia kicks off with a big’un

November 5th, 2010 by

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You know you’ve done something right (or wrong) if you get a concerned call from Bill Ralston after posting a story. And that’s what happened when we found out Pauline Hanton had resigned from her sales director position at Adshel to take up a role with a retail/instore media outfit supposedly linked to Ogilvy. Turns out the rumours were true and now Hanton, along with Paul Kenny and Suzi Hood in sales, have officially set their new, fully integrated in-store media channel and shopper marketing specialist Hypermedia into the wild, with Countdown as the flagship client. Read more »

Hanton throws in her Adshel towel, but picks another one up instore

August 24th, 2010 by

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Pauline Hanton has announced her departure from Adshel after three highly successful years as the company’s New Zealand sales director in exchange for a role helping to set up a new media company specialising in instore. Read more »

Out-of-home piggybank puts on some weight

July 20th, 2010 by

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Cast your minds back to 2009. Now back at me. Now back to 2009. Now back to 2010. As everyone knows, it was a pretty lean year for all concerned, but the releases trumpeting various revenue increases seem to be flowing reasonably freely of late, with the latest coming from the Outdoor Media Association of New Zealand (OMANZ), which announced that gross media revenue for Q2 has increased by six percent from the same time last year, up from $14.3 million to $15.2 million in 2010.  Read more »

Creative Challenge to bring Fringe to life, ego points, vast riches and freebies up for grabs

July 8th, 2010 by

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Nothing focuses the mind like a deadline (aside perhaps from P). And Adshel, the Auckland Fringe and StopPress have joined forces to see if that rule also applies to the dark, mysterious advertising arts with the announcement of the Creative Challenge, a new event that aims to showcase the talents of Kiwi creatives and, at the same time, promote creative excellence in outdoor advertising. Read more »

ET phones out-of-home as mobile marketing heads swiftly upwards

July 2nd, 2010 by

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The cellular bandwagon keeps rolling on in New Zealand, with impressive results for Adshel’s first mobile out-of-home marketing campaign and TXT2Get celebrating its 1000th mobile campaign. Read more »

Outdoor shrinkage continues, but not as cold as last year

May 26th, 2010 by

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The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009. Read more »

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