Media and entertainment organisations need to sort out their digital strategies, according to the inaugural Global Entertainment and Media Outlook 2011-2015 report from PriceWaterhouseCoopers. But, as always, it’s a matter of figuring out new ways to turn a profit online, something that will require traditional media organisations to ‘shed conservatism’ if they hope to get with the digital times.
Anyone who’s had the pleasure of working on a custom publication will understand there are certain promotional objectives that usually need to be met and plenty of hoops that need to be jumped through in an effort to please the client. But Super Liquor has taken a rather unique approach to this concept with its latest marketing initiative, a website called Super 10 that has been created in conjunction with Tangible Media and &Some over several months and aims to “save the world from work” with ten weekly nuggets of online interestingness. Read more »
New Zealanders love free stuff. And, blow me down, they also like being entertained. So Ticketek New Zealand has decided to tap into these primal desires with the launch of Nine Rewards, a new online market research panel that offers free tickets as the kicker to get users to share their opinions. Read more »
The IAB and its main protagonists have become quite accustomed to putting out press releases trumpeting rising online ad spend over the past few years. And, despite an expected decrease for the first quarter of 2011 in comparison to Q4 2010 as a result of the earthquake and generally unfavourable economic conditions, the worm is still heading swiftly upwards, with a 20 percent year-on-year increase and a total haul of $68 million, up from $26 million in Q1 2007. Read more »
IAB New Zealand’s Bolly Awards are all about showcasing and recognising great online creative and Aveeno, Metservice, Plunket, Orcon and House of Travel all popped a few Bollinger corks after claiming victory (or a ‘special mention’) in 2010. And, to help keep the local creative juices flowing, IABNZ has decided to open its doors to entries created overseas that have featured on New Zealand websites. Read more »
PricewaterhouseCoopers and the Interactive Advertising Bureau have released the advertising spend figures for Q4 2010, and they make for pretty damn good e-reading if you’re in the digital biz, with a total of $71.11 million for the quarter, up from $67.93m in Q3 and up 26 percent year-on-year. Total spend was $257 million, up 20 percent from 2009 ($214 million) and up 33 percent on 2008 ($193 million).
Hot on the heels of the Yellow/Groupy deal and in line with the online acquisition strategies of other major media networks, MediaWorks has entered group buying territory, signing a joint venture agreement with Cudo Australia, Microsoft and Nine Entertainment Co. to launch Cudo in New Zealand. Read more »
Once again, the digital folk are cackling with glee after online advertising expenditure figures for the third quarter of 2010 from the Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) showed that a total of $67.93m went through the gates, up $4.83m on the last quarter and up nearly 18 percent year on year. Read more »
Back in 1989, the first threads of the World Wide Web were woven at Waikato and Victoria Universities via a router from NASA. And, for an exorbitant $5500 a month, educational institutions in New Zealand could link to the rest of the world. The first 21 years have been chronicled by Down to the Wire, a fascinating archive of our digital history made up of interviews with media experts, techsperts and commentators. And now it’s time to look at the future, launching a competition called 20:20 Foresight that asks all students and graduates aged 17 to 25 to send in their mind-boggling visions of the internet in the year 2020. Read more »
With Kiwi consumers increasingly heading online to do their buying, Loyalty New Zealand has added another five e-tailers to its Fly Buys e-stores list, which brings the total to 23 after the service was launched late last year. Read more »
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SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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