Posts tagged ‘online’
November 22nd, 2011 by Ben Fahy
The online realm is a rather fluid and exciting space at the moment. Companies large and small are chopping, changing and innovating in the quest to find the most effective model and close the gap between eyeball numbers and ad dollars. And MSN, with its parent company ninemsn, is set to embark on some big changes, with a new corporate umbrella brand called Mi9 that will encompass all of its brands, new ad exchange technology that basically creates a stock-market for online inventory, an increased focus on behaviourial targeting and a renewed effort to bump up online news numbers with a portal overhaul. Read more »
November 17th, 2011 by Ben Fahy
Google released its take on the modern consumer consideration process recently and called it the Zero Moment of Truth. And, judging by the latest online advertising revenue figures for New Zealand, marketers are paying attention, with search and directories cash rising by 53 percent year on year. Read more »
October 28th, 2011 by Ben Fahy
New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). Read more »
October 20th, 2011 by Esther Goh
Gamification, the use of game concepts to engage users, may be the new buzzword in digital marketing, but if you’re hoping to ride the merry wave to the top, marketers need to do their homework first. Read more »
October 19th, 2011 by Annika Naschitzki
As a kid, I used to love playing Where’s Wally (although in Germany we’d call it Where’s Walter). But every now and again, I just couldn’t find that red-striped shirt, hat and nerdy glasses. It would drive me crazy. I knew he was there somewhere on that jam-packed beach, but I just couldn’t see him. Today I don’t play Where’s Wally anymore. But every so often I play a variation of it: ‘Where’s the login’ or ‘Where’s the email address’ or ‘Where’s the link’. And just as back in the Wally-days, it can get very frustrating. Read more »
October 6th, 2011 by Ben Fahy
We’ve seen Rob Fyfe and various staff prancing about in the nude, the puerile puppet of indeterminate provenance and the All Blacks and Richard Simmons in the safety videos. And now we welcome Mason & Jason, “the truly inseparable sheep twins”. Read more »
September 23rd, 2011 by Ben Fahy
In a recent Idealog column, David MacGregor wrote: “User experience (UX) is a central thought for marketing today. Products are just stuff. There is no shortage of replacements for yours.” When you consider that more than a third of Air New Zealand’s revenue is generated by its global websites, and nearly half the people visiting go straight to the booking search tool, UX is an especially important aspect of the increasingly digital-centric travel industry. Those figures look likely to increase, so Air New Zealand has heeded the words of the digital soothsayers and made www.airnz.co.nz more customer friendly with the most significant changes to the site’s usability in six years. Read more »
September 19th, 2011 by StopPress Team
Every man and his dog is trying to get a piece of the rugby pie at the moment, some officially, some not so officially. Barkers is the official formalwear supplier to the All Blacks, and to leverage its sponsorship it’s just launched the ‘Not Any’ campaign. But wait, there’s more: Barkers has also been named as the only New Zealand finalist in the Australasian Online Retail Industry Awards (ORIAs), the only awards in Australasia that recognises and rewards excellence in ecommerce retailing. Read more »
August 23rd, 2011 by StopPress Team
Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports. Figures released for Q2 are no exception with total online advertising spend in Q2 up 19.46 percent to $84.15million. In fact, IABNZ chair and general manager of MSN New Zealand Liz Fraser is feeling so optimistic, she’s already predicting 2011 will experience an overall growth of approximately 20 percent. Read more »
August 2nd, 2011 by Ben Fahy
The attraction of lower prices, convenience and broader product ranges is swelling the ranks of Kiwi consumers choosing to shop online, both locally and on international websites. And, according to a report on the Australian and New Zealand online shopping market published by PriceWaterhouseCoopers and Frost & Sullivan, almost half of the New Zealand population will do just that in 2011, with each shopper spending an average of almost $1,400. Read more »
