Posts tagged ‘online’
July 26th, 2010 by Liz Fraser
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value? Read more »
July 16th, 2010 by StopPress Team
This could be your dream come true if you are passionate about the media industry and want to work on creative magazines and online properties. Read more »
May 14th, 2010 by Ben Fahy
The editorial in last week’s Listener, ‘Turbulence Ahead’, was based around Air New Zealand’s proposed trans-Tasman allegiance with Virgin Blue and how it seemed as though the national carrier was on its way to becoming a budget airline, which, according to the writer, contradicted the ‘premium carrier’ tag it was using in its marketing. Turns out chief executive Rob Fyfe was so incensed by the article that he felt the need to respond on camera in an effort to draw attention to the facts. Read more »
April 27th, 2010 by Ben Fahy
In case you hadn’t noticed, that digital internet thingee has become relatively popular of late. And the second bi-annual survey by AUT’s institute for culture, discourse and communication (ICDC), along with a few other esteemed research outfits, have offered up a range of percentages to prove it. Read more »
April 22nd, 2010 by StopPress Team
The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster. Read more »
April 20th, 2010 by Ben Fahy
nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers. Read more »
March 18th, 2010 by StopPress Team
Unless you’re scared of large, uninterrupted blocks of text, why would you read a story about one boring thing, when you could read a story that deals with a whole range of exciting things? That’s right, you wouldn’t. Or would you? Read more »
March 17th, 2010 by Ben Fahy
You know it was a bad year when an industry organisation comes out and says it’s fairly happy with a significant core revenue decline. But that’s exactly what the papers have done after the release of the Advertising Standards Authority’s New Zealand Advertising Turnover scorecard. Online, however, is sitting pretty as the only sector to notch up an increase. Read more »
February 26th, 2010 by StopPress Team
Adding to the list of websites that distract you from your daily work, comes the announcement of dailydo.co.nz, a site offering one day only bargains. Read more »
February 19th, 2010 by Deirdre Robert
Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’. Read more »
