The Interactive Advertising Bureau of New Zealand (IAB) and PricewaterhouseCoopers (PwC) have released the online advertising expenditure figures for Q2, 2010. And whaddya know, yet more massive growth, especially—and surprisingly—in the often-lambasted display advertising category. Read more »
The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media. Read more »
Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’. Read more »
In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand … Read more »
A journey to the future of television advertising Continue reading »
Show your wine-related punmanship, win some arty wine Continue reading »
Who’s it for: Vodafone by Colenso BBDO and Flying Fish
Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation about the joy of newness and, of course, showcase Vodafone’s innovations for the home, mobile or business (for all those hankering for a glimpse of how it all came together, the making of will be released soon). Vodafone, like most big telcos, has always championed its new technology, new products and new services, and while some *ahem, 2degrees* might say this reliance on new technology in its marketing was an attempt to pull the wool over consumer’s eyes and keep prices high, telcos are in the business of cool. And this TVC fits the bill.
The mobile spot was directed by Helena Brooks.
Tammy Davis fronts a campaign for a company called Iwi Kireme (a subsidiary of the quite entertaining Next Level Maori, apparently) that hopes to collect “our finest genetical little wiggly guys in order to create a better race of Aotearoians mingled with magical elements”.
Masculinity is under attack. But if you drink VB, it might just come back.
Snacks get weird: first Skittles, then Doritos, now Mentos.
Is it a dog? Is it a human? Is it the demon spawn resulting from an act of unnatural love? Or is it all some kind of amazing trick?
A call to arms (with cured meats) for the Salami Fighting Association; rare photos of famous people; a cool print campaign for IBM; and if you haven’t had a play with the Tippex YouTube experience yet, you should.
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