Campaigns
OMD, TBWA, 2degrees and Seen turn Auckland blue with new OOH campaign
OMD, TBWA/NZ, 2degrees and media-tech company Seen have joined forces to launch ‘Turning blue’.
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Browsing: OMD
Movings & Shakings
OMD names Blair Alexander as CEO of New Zealand
Blair Alexander will lead operations and develop future-ready capabilities that will drive the next chapter of OMD’s growth.
Campaigns
MediaWorks, OMD and Maccas ‘go feast mode’ with a bus
McDonald’s, OMD and MediaWorks have launched a New Zealand media first: a bus
that literally transforms before your eyes.
News
And the brand with the most NZ Marketing awards nominations goes to…
The list of finalists for the 2025 YouTube NZ Marketing Awards has been announced with Kiwibank leading the charge with the most nominations.
News
OMD wins three bronze, one silver at global awards
OMD New Zealand has won four awards at Festival of Media Global this week, taking home three bronze and one silver.
Awards
OMD celebrates outstanding recognition at the 2025 Festival of Media Global Awards
OMD New Zealand has achieved an impressive 7 shortlist entries at the 2025 Festival of Media Global Awards.
News
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, shining a spotlight and celebrating the very best in Aotearoa’s out of home advertising.
News
OMD Worldwide launches new global positioning
Omnicom Media Group agency OMD Worldwide, the world’s largest media agency network, has unveiled a new positioning: We Create What’s Next. It is supported by…
Movings & Shakings
OMD Christchurch welcomes new hires
OMD Christchurch is continuing to invest in its presence in the South Island with new hires to bolster its offering for 2025.
News
oOh!Media and OMD bring Pepsi’s new brand identity to life
oOh!Media New Zealand and OMD New Zealand have teamed up to bring Pepsi’s new brand identity to the Kiwi market with a bang.
News
Finalists announced for 2022 IAB NZ Digital Advertising Awards
The finalists for the 2022 IAB New Zealand Digital Advertising Awards have been announced following a record number of entries.
News
OMD scoops Simplot
OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.
News
McDonald’s, Fuse and OMD create geofilter Snapchats
McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.
News
OMD picks up Menarini account
After a pitch late last year, OMD has won the Menarini media account with work commencing this month.
News
OMD adds Meridian to its ledger
OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.
News
OMD retains Beiersdorf account after 13-year partnership
OMD has retained the media account of skin care company Beiersdorf following a trans-Tasman multi-agency pitch.
News
The pitch after the pitch: Clemenger Group wins first major Auckland Transport project
StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
Movings & Shakings
Nigel Douglas takes over as OMD chief executive
Nigel Douglas has left Mediacom to take on the CEO role at OMD recently vacated by Kath Watson.
Movings & Shakings
OMD’s Kath Watson steps down from CEO role
After more than ten years leading OMD New Zealand as CEO, Kath Watson has announced her resignation. PLUS: OMD is in the final stages of appointing her replacement.
News
Phantom gives Game of Thrones season seven an icy reception
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
Partner articles
Another lens in a media strategist’s toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
News
Nostalgia gets the better of bad decisions in the latest ad for NZTA’s ‘Legend’ campaign
Playing on the emotions of male camaraderie, the New Zealand Transport Agency and Clemenger BBDO’s latest ad shows how drink driving could stop you from living your fullest life.
News
OMD gets stuck in
OMD swapped a day in the office for a day of hard labour to mark its Do Good Day that gives back to communities in need.
News
Year in Review: Andrew Reinholds, OMD
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Reinholds, managing partner at OMD has to say.
News
Colenso BBDO, OMD and DDB win big at Campaign Asia-Pacific Awards
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
News
Fresh-up calls on Kiwi rivals to take their battle to live TV
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
News
Pitching time: Westpac media and BMW creative up for grabs
After a relatively quiet patch on the pitching front, things are heating up with BMW and Westpac both reviewing parts of their business.
Features
Churn baby churn: is high staff turnover hurting the industry?
It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.
News
Media experts say NZME-Fairfax merger would make commercial sense
This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.
News
FCB Media dominates the Beacons
Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.