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Browsing: Ogilvy

News
Winging it
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British Airways and creative partner Ogilvy UK have come up with a smart way to show off their range of destinations with billboards that communicate with its planes. It’s so simple even toddlers can #lookup.

News
Searching for sexism
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Google is basically the nervous system of the modern world, and that’s best evidenced by the screen in the Googleplex showing the real-time search queries from around the world (minus the dirty ones, apparently). The auto-complete feature aims to predict what you’re going to ask about based on other popular searches and usually the results are either relevant or quite funny. But a new campaign for United Nations Women by Ogilvy & Mather Dubai has used this democratic online function to show how endemic sexism still is around the world.

News
Commercial utility
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IBM has been beating its smarter data drum for a while now. And that philosophy has made its way into the real world, with a series of ads for its ‘Smarter Cities’ campaign that double as functional street furniture.

News
Share the happiness with new Coke cans
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Coca-Cola’s branding for the past few years has been all about “sharing the happiness” (as opposed to sharing its secret ingredients). Taking that point to the next level is a new can design from Ogilvy which twists to reveal two small cans – perfect for sharing with friends or other Coke addicts.

News
Who’s chosen Carat? Dick has
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Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it’s made up for that loss with the recent addition of Dick Smith to the client roster.

News
Auckland Council and Ogilvy let residents slide, shape and share the future with housing visualisation tool
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The Auckland Unitary Plan is an important step for the future of the country’s biggest city. So, rather than leaving it to the usual folk who interact with/complain about the bureaucrats, it’s hoping to get a wide range of society to consider the issues and help guide the decision-making. And to help do that, and at the same time simplify some rather complex issues, Auckland Council has released an online housing simulator.

News
Ogilvy drinks in Pernod Ricard win
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Last week was a rough one for Ogilvy, with Kiwibank deciding to scratch its seven year itch and shack up with its STW stablemate Assignment Group. But it’s balanced out the bad with a bit of good after winning the remainder of the Pernod Ricard New Zealand account and being installed as its strategic and creative communications agency.

News
TVCs of the Week: 26 February
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Ogilvy’s ode to the magical, wonderful pig, Lisa Carrington’s gentle encouragement for Southern Cross and Sorted’s closure of the loop reach the dais.

News
Super Pig: Ogilvy ‘makes pork the hero’ with meaty triple treat
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Since it won the New Zealand Pork account early last year, Ogilvy has been on a mission to change outdated perceptions and “drive purchase behaviour through a journey of digital awareness, engaging in-store communications, promotions and demonstration”. It brought chef Simon Gault onboard as spokescook for the Extraordinary Kitchen campaign and focused heavily on retail. But, like its recent change of direction for Holden, it’s tried to bring a bit more emotion to the table and, as executive creative director Angus Hennah says, “tell simple human stories that make pork the hero”.

News
Bait and twitch: Ogilvy injects some local charm back into the Holden brand
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It’s been a while between brand ads for Holden, with the car company favouring Clarke Gayford, a stark warehouse and a bit of glitchy electronica to spruik its various models recently. But, with the help of Ogilvy and Robber’s Dog, it’s taken a slightly more creative, emotional and story-based approach with a nice new spot featuring a twitchy main protagonist who, like the self-harming, car-loving cat in the Toyota Corolla campaign, finds unexpected peace in his vehicle.

News
TVCs of the Week: 11 December
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The last TVC of the Week accolade for 2012 and it’s the global phenomenon that is driving dogs, mobile innuendo and kids mixed with science that taste victory.

News
Coke’s name fest continues with launch of festive cans
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Just as humans will always react strangely when they see themselves on the big screen at the cricket, it seems they will also react strangely when they have the chance to see their name on a can of Coke, something the Share a Coke campaign has tapped into, first in Australia and now in New Zealand with the help of Ogilvy. And, continuing its long association with the festive season and adding to the more than 200 popular Kiwi first names (as this chap found out, Osama wasn’t one of them) and colloquial terms like Mate, Sis, Bro, Mum and Dad that have taken the place of the brand’s cherished logo, Coca-Cola has released another limited edition set of cans featuring the names of Santa and his nine reindeer.

News
Absolut and Ogilvy inspire more uniqueness by opening the Facebook floodgates
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Absolut’s latest artistic innovation is, as per usual, pretty impressive, with the company rejigging its entire production process in an effort to create unique patterns on four million bottles. There are only 4,800 of them available in New Zealand and, judging by the number of co-workers fawning over the bottle sitting on the StopPress desk, they might not be around for too long. But fans of the brand and its creative MO have an opportunity to get the next best thing by creating their own personalised bottle online.

News
Jesus wept
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Whatever St Matthew in the City can do, Chapel Bar can do better. To celebrate seven years of Almighty Nights at the Ponsonby Road institution, it enlisted the sacrilegious services of Ogilvy, which created a great (unless you’re a devout Christian) ad that’s bound to appeal to the secular customer base.

News
Kiwibank greases up to local SMEs with some useful largesse
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There were plenty of naysayers when Kiwibank was launched, but, after ten years, few would argue it has done a stellar job of facing up the big Australian-owned banks on the personal banking front (it announced a tripling of profits recently and now has around ten percent of the retail market). But now it’s aiming to bump up its business banking credentials with a campaign by Ogilvy and Ikon that aims to demonstrate how the bank can save SMEs time and money and let them get on with running their businesses.

News
About face: Trilogy’s print principles earn Glossie honours
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The final instalment of The Glossies for this year had one of the biggest responses yet, with over 800 votes. And it was Trilogy and Special Group’s all-natural campaign in Woman’s Day that came out on top, beating out Taste magazine’s Homebrand takeover by Progressive and Ogilvy and DB Export and Colenso BBDO’s The Wine List in Metro.

Movings & Shakings
Gardner turns Orange, Ogilvy turns White
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After heading south to take up the role of general manager at Ogilvy Wellington a couple of years ago following the closure of Saatchi & Saatchi’s digital arm DGS, Tony Gardner will be heading north again to take on the role of chief executive of events specialists The Orange Group in Auckland. And his replacement has been named, with current general manager of M&C Saatchi Wellington Aaron White set to man Ogilvy’s fort.

News
Kiwibank’s dirty money
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It’s a bit of a lolly scramble in bank land at the moment, and we mentioned a few of the overtures National Bank competitors received from competing banks last week. But Kiwibank and Ogilvy have turned on the Barry White, lit a few candles and, with a challenger brand twinkle it their eyes, set about wooing Kerre Woodham.

News
Have they got a deal for you: The Shopping Channel brings out the big guns as ACP signs on as partner
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There’s been a lot of hype around the launch of the Shopping Channel this week, and there’s no question awareness of the channel was boosted significantly by the appearance of Eva Longoria. But by and large, unlike a certain online trading website that launched this week, the Shopping Channel’s debut seems to have gone relatively smoothly, and both ACP, which announced its partnership with the channel at a gala event on Wednesday night, and Ogilvy, have big plans for the brand.

News
TVCs of the Week: 25 September
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Gravity Coffee’s week-long intern experiment, Sky’s awkward dead air, Orcon’s new feline ambassadors, Cool Charm’s street cred and Ogilvy’s Shopping Channel clasp the TVC of the Week trophy to their bosoms this week.

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Mirror mirror on the wall, who’s the biggest Shopping Channel fan of all
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The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber’s Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.