AUT’s ‘Nunchucks’ win the 2025 Advertising Capstone Challenge, showcasing top emerging creative talent tackling real-world brand briefs.

After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.

Warning: the content in this ad might lead to eyes welling, sporadic lip wobbles or discomfort in the throat (or a combination of all three) among dads.

KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a ‘Hungry Moves’ competition inspired by a smooth-moved cleaner.

AA Smartfuel and Countdown are each celebrating the supermarket’s joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.

Rebel Sport has launched a new motivational campaign, via Ogilvy, that profiles All Black Malakai Fekitoa whose resilience proved him worth to wear the team jersey. It then hopes to inspire other athletes to do the same, by asking ‘What’s Your Why?’.

A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.

Huggies Nappies has partnered with Plunket for a heart warming campaign by Ogilvy to encourage parents to ‘make time for hugs’.

We’ve all been unemployed at some point in our lives and probably will be unemployed again. And sure, when we’re younger it’s socially acceptable. But as we move through our twenties and beyond there is more expected of us, and when in between jobs (or just.. without one) it’s never fun to be asked what you do to pay the bills. That’s what these ads for Careers 24 address.

Sealord has confirmed the appointment of Ogilvy & Mather NZ to its digital account less than a year after handing its business to The White Agency.

If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle. And this year, one of the most ubiquitous brands in Kiwi consciousness celebrates the 100th anniversary of its easily recognisable bottle.

Ogilvy has added to its retail portfolio by penning the Number One Shoes brand into its ledger. StopPress understands that there was no pitch involved in the account changing hands, and that Ogilvy and Number Shoes came to an agreement independently. Prior to signing with Ogilvy, the retail brand had taken its marketing and communications in-house (before that the company worked with Contagion).