Posts tagged ‘Ogilvy’
February 3rd, 2012 by Cath Winks
Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish? Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.” Read more »
January 24th, 2012 by StopPress Team
Last year the marcomms industry rallied for DDB’s Pip Mills, who was diagnosed with melanoma. And now it’s banding together to help Tom Wells and his family. And you can help. Read more »
January 23rd, 2012 by StopPress Team
Shopper marketing and retail activation is still in its infancy in New Zealand, but, given some figures show up to two thirds of purchasing decisions are made instore, things are starting to heat up. And Ogilvy New Zealand, which already has a solid presence in this space with connections to the Greg Partington-owned instore media company Hypermedia and product demonstration company Demoworks, is aiming to tap into this growth area by bringing these entities under one name and launching a new local office called OgilvyAction. And, in its first month of existence, it has already won the New Zealand Pork account in a competitive five-way pitch. Read more »
January 20th, 2012 by Ben Fahy
It was not without a sigh and a grunt that agencies with relaxation on their minds received a notice from the Treasury on December 15 asking for interested parties to put their hands up if they wanted to work on the ‘extension of the mixed ownership model’ account. They obviously don’t know Christmas is a time of reflection for the marcomms industry. But it seems the biggest live pitch at the moment (aside from the decision on Vodafone, which is still thought to be in the hands of the global bods), is now down to the shortlist stage. Read more »
January 18th, 2012 by StopPress Team
Just before the RWC began, Sonny Bill Williams’ management kicked up a bit of a stink when the NZRU decreed that he wasn’t allowed to sign a sponsorship deal with a drinks company considered to be a rival to official All Blacks sponsor Coca-Cola. It turned out he should have been thankful for the denial, because the interested suitor, South Pacific Beverages, used actor Ben Barrington to front one of the biggest turkeys of the year for its Pure Energy brand and Coca-Cola then decided to sign up the man mountain themselves (for an undisclosed sum, of course) as an official ambassador to help launch its new fizzy 300ml Powerade Fuel+, which aims to snatch a share of the energy drink market. Read more »
January 18th, 2012 by Cath Winks
Good news: World TV is launching a new English-language Freeview channel. Bad news: The plug has already been pulled on TVNZ 6. TVNZ 7 will be gone by June, replaced with a shopping channel run by Ogilvy. And Stratos TV closed down with nary a whimper on 23 December 2012, leaving the writing on the wall for Triangle. Read more »
December 15th, 2011 by StopPress Team
In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.
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December 14th, 2011 by StopPress Team
After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four. Read more »
November 15th, 2011 by Ben Fahy
Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves
Why we like it: What do Mexico and Matt Dillon have to do with a Kiwi clothes brand? We’re not entirely sure. But it looks good, it’s about Brothers, and it fits into Hallensteins’s quest for coolness.
Who’s it for: The Ice … Read more »
November 15th, 2011 by Cath Winks
For some time now Ogilvy’s executive creative director Damon O’Leary has been talking about changing his working relationship to that of a contractor. And, as a result, from January 2012, he will move away from his day to day role to provide senior creative and strategic consultancy resource on a project by project basis.
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