New Zealand Post sponsors and runs a huge number of industry events, awards and competitions. And, with Localist moving into the directories space recently, a range of new tech-related developments like Send-a-Card and some flash new data toys on offer, it’s been busily going about its future-proofing business this year. So, pull up a chair and see what Fiona Woolley, manager, market engagement at Targeted Communications, had to say about 2010. Read more »
M&C Saatchi has had a good run of it recently, picking up the NZTE account to add to the seven other pieces of new business it won during the year. And, after a competitive pitch, it has picked up some more goodies, winning the advertising and digital communication services account for NZ Post’s new start-up directory service Localist. Read more »
…Media Design School students win thing; a magical mystery store opens its doors in Auckland’s High St; The Documentary Channel is no more; social buying site GrabOne celebrates a milestone; the hunt is on for New Zealand’s Next Top Bookshelf; African adventurers and other charities look for assistance; Air New Zealand’s Christmas auction kicks off; ex-Fonterra boss Roger Boyd launches the ‘beverage of the well-travelled’; InComm arrives in Australasia; 2Degrees, now in 3Dimensions; NZ Post gives everyone a hurry up; and marvel at the glamour of the IAB/Facebook Xmas party. Read more »
This week on the box, the massive Mitre 10 Mega man violates some Christmas puppets; NZ Post reminds everyone to send letters; Burger King fails to make wobbling, slow motion chicken look appetising; and Giorgio Armani squeezes as many fragrance ad cliches into 30 seconds as humanly possible. Read more »
As we all know, it’s been a tough few years at the marcomms coalface. But StopPress is here to help. So if you’re gagging for a bit more business in 2011, then there are a couple of clients currently looking to be wowed, with New Zealand Post Group and the Royal New Zealand Ballet (RNZB) both calling for Expressions of Interest. Read more »
Westpac’s annual Westie Pac campaign has been pimped out like a matte black 1979 Holden Kingswood thanks to a handful of student marketers who attacked the bank’s student campaign like a Bull Terrier on a Sunnyvale Postie’s gastrocnemius. And now, five creative pairings have been chosen by New Zealand Post as finalists in its Student Marketer of the Year Award. Read more »
The innovative entries came from far and wide—even for the first time from Britain—but DraftFCB’s Tony Clewett and the fantastically named Rob Banks had the stand-out with their 3D saw made from mock fifty dollar notes and were awarded Best in Show at this year’s Art of The Envelope Awards. Read more »
It’s a celebration of creativity where the humble envelope is given a chance to shine. And tomorrow night at Deus ex Machina in Auckland, with Kiwi pop star and t-shirt dealer Dave Gibson on MC duties, the winners of the 2010 Art Of The Envelope Awards will be announced. So without further ado, here are some glamour shots of the stellar finalists who are in the running for both booty and bragging points. Read more »
A relative outsider has stormed through the pack to take out the supreme award in the inaugural New Zealand edition of The Maggies, with the January 2010 issue of women’s surf and snow magazine Curl beating out the big boys to take Magazine Cover of the Year. Read more »
New Zealand Post has been in the news recently after announcing the arrival of ‘Localist’, a start-up directory business that aims to target Auckland’s small to medium sized businesses, where the local advertising market is thought to be worth around $600 million a year. Yellow responded to the threat with an $8 million investment and the promise of 100 new national sales roles. But away from all that excitement, New Zealand Post Targeted Communications has launched another marketing toy called iTRY, a digital-to-mail sampling solution that gives companies an opportunity to get their products and services into the hands of consumers to trial. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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