Despite tough times for print, newspapers remain close to Kiwis hearts, even when they’re overseas. Special Group has followed up its Kiwis Together campaign with a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas – so they could read enjoy it just as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.
Yellow Local appears to have spared no expense in splashing itself around Auckland since launching, with its new hyperlocal offerings featuring on billboards, TV, online and in print. And while NZ Post’s Localist has been promising to launch—and promising to offer something better than Yellow—since late last year, it has taken a much different approach to that of its major competitor and soft launched the site on Friday. Read more »
The Media Design School has just moved into a new swanky building in the Auckland CBD and to celebrate it’s launched a new series of weekend workshops for busy design professionals looking to upskill or add a few new strings to their bows. But the learning doesn’t stop there: the ever-popular—and free—NZ Post Direct Marketing Workshops are back again, with Rapp/Tribal’s creative director Aaron Goldring and Federation’s creative director Ben Chandler set to spread their words of wisdom. Read more »
It took a while to get there, but the official announcement has been made and Clemenger BBDO has been chosen as NZ Post’s new creative partner, beating out DraftFCB. Read more »
NZ Post has taken its sweet time choosing a new agency to replace long-time partner Saatchi & Saatchi, which decided not to repitch for the business when the expressions of interest were called for in December. The pitch was thought to have finished more than six weeks ago and it seems a decision on its new agency has been made. But no formal announcement has been released and the lips of the Posties and the two agencies thought to be battling it out for the win—Clemenger BBDO and DraftFCB—are staying sealed. Read more »
New Zealand Post launched its Genius segmentation tool last year and info-nerds everywhere fell into a deep swoon. Now, in an effort to offer enhanced levels of customer insight—and therefore more benefits to marketers—three new innovative enhancements have been added to the arsenal: Car Genius, Ethnicity Genius and a new segment level media profile component being used by Nielsen and Roy Morgan. Read more »
The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat. Read more »
The call for entries for the NZ Post advertising tender went out late last year, as it does every three years. But, after a decade as the incumbent, Saatchi & Saatchi has confirmed it won’t be participating in the pitch process. Read more »
New Zealand Post sponsors and runs a huge number of industry events, awards and competitions. And, with Localist moving into the directories space recently, a range of new tech-related developments like Send-a-Card and some flash new data toys on offer, it’s been busily going about its future-proofing business this year. So, pull up a chair and see what Fiona Woolley, manager, market engagement at Targeted Communications, had to say about 2010. Read more »
M&C Saatchi has had a good run of it recently, picking up the NZTE account to add to the seven other pieces of new business it won during the year. And, after a competitive pitch, it has picked up some more goodies, winning the advertising and digital communication services account for NZ Post’s new start-up directory service Localist. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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