News
Future Demand: James Hurman’s new playbook for marketers
From a dark art to a hugely measurable enterprise and yet marketing still seems hit and miss. James Hurman’s new book delves into why.
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Browsing: NZ Marketing magazine
News
NZ Marketing puts call out to agency founders
Are you a founder? NZ Marketing wants to hear from agency founders across Aotearoa for a special collector’s issue.
News
Spark, NZ Herpes Foundation, Vogel’s triumph at the YouTube NZ Marketing Awards 2025
The NZ Marketing Awards honours best work and brightest marketing talent across Aotearoa and is the premier awards programme in the calendar.
Awards
CYRIL to DJ the YouTube NZ Marketing Awards 2025 afterparty
NZ Marketing magazine and partner Marketing Association announce CYRIL as DJ for the YouTube NZ Marketing Awards 2025 afterparty.
Campaigns
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
Awards
Sponsors congratulate YouTube NZ Marketing Awards 2024 finalists
Warm messages are flooding in for finalists in the prestigious YouTube NZ Marketing Awards 2024, whose names were announced yesterday afternoon.
News
Say hello to two new StopPress staff
StopPress said hello to two new staff in April: feature writer Zahra Shahtahmasebi and editorial director Penny Murray, who both started in student media.
News
All the winners from the Webstar Magazine Media Awards 2022
The who’s who of New Zealand’s publishing industry gathered at Auckland’s La Zeppa on Thursday evening for the Webstar Magazine Media Awards 2022.
News
New NZ Marketing website launches today
NZ Marketing goes digital! The strong opinion and insight into the core disciplines of marketing and communication that you have become accustomed to in NZ Marketing…
News
Inside the June/July issue of NZ Marketing
Your guide to essential marketing, advertising and media matters in New Zealand. CX and the digital direction The customer experience (CX) is at the heart of…
News
Inside the March/April issue of NZ Marketing
There is plenty to get excited about in the first issue of NZ Marketing for the year – our Agency issue. Speaking to local industry leaders…
News
Do you have what it takes to be the all-powerful editor of NZ Marketing Magazine? Then apply now
That’s right, our beloved Erin McKenzie is moving on, and needs to be replaced. Do you think you have what it takes to be the next…
News
How do local marketers see you? NZ Marketing brings back Agency Perceptions for 2019
The 2019 Agency Issue of NZ Marketing magazine is out now, featuring findings from the Agency Perceptions study conducted with TRA.
News
A preview of the 2018 Marketing issue of NZ Marketing magazine
With NZ Marketing’s 2018 Media issue out in the hands of our readers, it’s time to get stuck into the 2018 Marketing issue. The issue will focus on some of the tremendous complexities facing today’s marketers, providing thought-leadership, expert opinion and insights into latest trends across the industry. Take a look at some of the areas our writers will cover.
Features
TVNZ-NZ Marketing Awards 2017: How Sovereign’s healthy option won it Best use of Customer Insight/Data
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
Opinion
Crossing the social chasm
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Features
The contortionists: how indie agencies are filling the gaps
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
News
NZ Marketing goes on Assignment
The table. Pretty much every office has one. And they’re generally not the most exciting of objects. But the table that sits in the offices of Assignment Group—and the table that features on the front cover of the November/December issue of NZ Marketing—is surprisingly interesting and has become a rather fitting symbol of how the agency began and how it still likes to work.
Opinion
Hot, fresh and out now – NZ Marketing magazine drips with content loveliness
NZ Marketing magazine, the mother of StopPress, has come out and it’s shockingly spiffy-licious. “The best business magazine in New Zealand,” reckons one of our readers. This month the mag has received a fresh lick of design love, giving the gritty content a smart spit and polish.
Awards
The Early bird catches the social media marketing worm (for cheaper)
You’ve got four days and counting to snap up the Early Bird registration rate for the upcoming Social Media Junction. Register by Friday and you’ll get a $200 discount. Better yet, if you’re one of our savvy NZ Marketing Magazine subscribers, you’ll get a further 10 percent discount. The two day conference and workshop will be held in Auckland on May 17 and 18.
News
2009 Marketing Grand Masters Announced
On Friday night the Marketing Association’s RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year’s challenges and created outstanding, response-driven marketing campaigns that delivered results. Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.
News
Hayyaaaa! RSVPs & Nexus smash gongs, bricks, records
A shinning array of markeratti turned out last night at Auckland’s old Town Hall for the annual TVNZ & NZ Post RSVP & Nexus Awards.
The awards, managed by the NZ Marketing Association, acknowledge the best response-driven marketing for 2009.
Between spectacular acts of gymnastic foolishness by a Chinese acrobatic troop …
News
The 2009 TVNZ/NZ Marketing Awards
For those who missed out, here’s your chance to feast your eyes on all the results from the year’s biggest event in marketing.
News
Sexy revamp for NZ Marketing magazine
So we’re blowing our own trumpet—why not? HB Media’s acquisition of NZ Marketing heralds a boost of confidence for NZ’s media industries. The magazine’s revamp includes a fresh design, gruntier content and DLB, the official publication of the Marketing Association of New Zealand. Topics have …