Advertising is a very competitive business. Accounts are coveted, staff are constantly being poached and awards are hotly contested. And it seems that competitive streak also applies to extra-curricular activities, as evidenced by events that took place at the Colenso towers this week. Read more »
In what will be a big loss for both Colenso BBDO and the New Zealand marcomms community, planning director, talented author, effectiveness evangelist and well-liked bearded brain box James Hurman has accepted the role of planning partner at Ogilvy Shanghai, bringing an end to four very successful years on College Hill. Read more »
Colenso BBDO has had some good (Doggelganger, Impulse Saver, V Paintball and Mountain Dew Skate Pinball) and some bad (having its biggest client depart) in 2011. Managing director Nick Garrett and creative chairman Nick Worthington combine forces to do their end of year opining. Read more »
Much like DraftFCB and The National Bank, the industry has been waiting patiently to see what Colenso and Westpac would come up with after the account shifted from Saatchi & Saatchi last year. It’s already created the Impulse Saver app and a home loan spot and, while the new animated ad explaining the financial perils of the modern world that launched last night isn’t being seen as the big reveal, it is the first time the bank’s new tagline ‘help is what we do’ has been seen in the wild. Read more »
DB went to great lengths to launch its Monteith’s Single Source ultra-premium lager last year. And now an ad for the brand has hit Kiwi TV screens for the first time in five years, with a new agency in tow and a new branded reality show soon to air on TV ONE. Read more »
Questions are hovering over the Telecom account as a result of its planned demerger, and there’s some fresh uncertainty surrounding one of its main rivals, with Colenso BBDO’s hold on the Vodafone account seemingly up in the air. Read more »
We left the best until last, but Kiwi agencies picked up three Lions on the last night at Cannes, with Colenso taking home five of the six local Lions won in this year’s festival of creativity. Read more »
…as a ‘hostage drama’ unfolds between DDB and Colenso, Waxeye gets Carter, Aegis names its regional big cheese, King St advertising’s Chris Williams gets some media traction with his Rugby World Cup song, Wellington’s soon-to-open Le Cordon Bleu school finds its main man and Donovan Boyd adds an account manager. Read more »
Despite a stellar year for the Clemenger Group gang, both in terms of awards won and cash banked, there have been a few mutterings around the traps of late about axes falling at Colenso and AIM Proximity. And while the seemingly OTT figure of 20 departures has been bandied about, Colenso’s managing director Nick Garrett says that’s certainly not the case and says it’s just slight reshuffling of the pack to respond to the current demands of clients. Read more »
Westpac and Colenso have been working on the Impulse Saver iPhone app for a while now and after successfully battling through the numerous technical and security issues, launched it around the same time as the earthquake with a few full page ads in the Sunday papers. Not surprisingly, the campaign was temporarily put on ice, but the cutesy banking gimmick/impressive technological innovation that, as the name implies, allows users to add some dosh to their savings account at the push a button, has gone live once again. Read more »
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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