News
28 publishers join NPA’s collective bargaining with Google and Facebook
28 publishers have to date chosen to join the NPA’s collective bargaining initiative to seek fair payment from Google and Facebook.
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Browsing: NPA – Newspaper Publishers’ Association
Movings & Shakings
Newspaper Publishers’ Association gets new leadership
The Newspaper Publishers’ Association (NPA) has announced its new chief executive, Brook Cameron. Cameron, who brings with her over 20 years of marketing experience, will take…
News
TV still rules ASA ad spend figures, but interactive category looms—UPDATED
The ASA’s 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.
Movings & Shakings
Rick Neville goes from APN to NPA
Seasoned news man and former APN New Zealand regional chief operating officer Rick Neville is stepping into a part-time advisory role at the Newspaper Publishers’ Association (NPA).
News
The day the news didn’t die
Newspapers, according to the latest readership and circulation figures, are still holding on and, in some rare cases, adding readers. So why, when the commonly held view is that newspapers are dead—or at least dying—does New Zealand appear to be bucking an international trend?
News
Special Group keeps Caxton momentum going with ‘Send a Newspaper’ win
Special Group managed to take home 4 Caxton awards in 2011 for its Orcon Business banner, including the Quinlivan Black Best in Show, and it’s kept its name in the hat for the next round after winning the Oct/Nov ‘Could be a Caxton’ award for its ‘Send a Newspaper’ ad for the Newspaper Publishers’ Association.
News
Folded newspaper flies in award for Special Group
Flying in the face of all the election and Christmas related advertising that has been dominating our newspapers lately, November’s winning ad, by Special Group, was created for the Newspaper Publishers’ Association using an innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win.
News
‘We live in a dynamic environment…’
…as another senior Adshel staffer departs, Val Morgan welcomes a new national sales director, the Newspaper Publisher’s Association announces a new business and marketing manager, and GrabOne adds to the family.
News
Local newspapers a hit in London
Newspapers have had a bit of bad press lately (geddit?), facing dwindling sales and circulation as news junkies get their fixes for free online. But newspapers still remain close to Kiwis hearts, even when they’re overseas. To prove it Special Group placed the front page of the Herald in the free daily newspaper Metro for thousands of Kiwis living overseas to read.
News
NPA and Special Group aim to prove newspapers still work
A positive new campaign from the Newspaper Publishers’ Association will be launched this Friday as a refreshingly generous DM hits the desks of advertising agency executives. The generosity involves a return trip for two to London for the advertising agency executive that gets most of his/her friends overseas to enter a competition for Kiwis living in London.