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Posts tagged ‘NAB’

A journey in print: Publicis Mojo takes monthly honour with four-page Speight’s effort

March 7th, 2011 by

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There’s been a fair bit of discussion about the current relationship status of Speight’s and Publicis Mojo after the Aussie branch appeared to take charge on a couple of recent TVCs and Shine nabbed some project work that will see it continuing the Southern Finishing School series. But apparently it’s still business as usual and in some slightly better Speight’s-related news, a four-page ad promoting the Speight’s Coast to Coast has won the February NAB Newspaper Ad of the Month award. Read more »

Long-copy lives on as Ogilvy gets newspaper nod

February 7th, 2011 by

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December was a disappointing month in the world of newspaper advertising, with nothing deemed good enough to tickle the fancy of the NAB Ad of the Month award judges. But things have improved in the first month of 2011, with Ogilvy taking out January honours with its long-copy ad for youth mentoring scheme Brothersinarms. Read more »

Victory eludes all in NAB comp, but DraftFCB receives merit certificate

November 2nd, 2010 by

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Those NAB ad of the month judges are obviously pretty tough nuts to crack, because Jeneal Rohrback from Marsden Inch, Sue Worthington from Indiego and Jon Coles from .99 decided not to select a winner for the October round. But in true NCEA fashion, they did give DraftFCB’s ‘Night test drive’ ad for Mini a Highly Commended acknowledgement.

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M&C Saatchi’s ‘good ugly’ ad takes NAB honours

October 6th, 2010 by

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It’s certainly not pretty. But M&C Saatchi’s press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award. Read more »

Ogilvy cashes in with NAB ad of the month

September 7th, 2010 by

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Ogilvy has won the August edition of the NAB’s Newspaper Ad of the Month award for its Auckland Zoo press ad, which used a bit of heavenly humour to commemorate the one year anniversary of Kashin the elephant’s death. Read more »

Special Group wipes the floor (with ecostore print ad)

August 3rd, 2010 by

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Special Group’s print ad for ecostore ended up sparking off a rather heated discussion about the exciting realm of PH levels in washing powder when we wrote a story about the whole malarkey a few weeks back. And the swift response obviously tickled the fancies of the Newspaper Advertising Bureau’s Newspaper Ad of the Month judges, because it’s been awarded the gong for the July round. Read more »

DDB gloats, Porter shines and headline malarkey ensues at NAB ad of the year awards

July 19th, 2010 by

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For the second year in a row, DDB walked away with a cool $10,000 after the Sky Arts Channel Mark Rothco spot took out the Newspaper Ad of the Year prize last week (this Throaties spot won the 2009 edition). And the highlight of the night—aside, of course, from the big grand finale announcement, the delectable nibbles and the burly guard who was keeping watch over the silver briefcase on the table that was filled with $10,000 cash—had to be the Q+A video with Chuck Porter, the convenor of judges at this year’s event and co-founder of award-hogging US ad agency Crispin Porter + Bogusky. Read more »

Smart Arts campaign wins another one, DDB and Sky TV give each other awkward high fives

July 16th, 2010 by

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The riches keep rolling in for DDB’s Sky TV Arts Channel campaign, after the Mark Rothko print ad, one of a series of newspaper advertisements promoting subscriptions to the channel, was awarded the Newspaper Advertisement of the Year for 09/10. Read more »

Judges underwhelmed with newspaper ‘badvertising’

July 5th, 2010 by

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The 2010/2011 rotation of the Newspaper Advertising Bureau’s (NAB) Newspaper Ad of the Month competition has begun and it’s off to a spluttering start, with the guest judges for June shaking their heads, waggling their fingers, furrowing their brows and deciding the quality of the entries wasn’t good enough to award a winner. Read more »

.99′s ‘Dear Listener’ named ad of the month. But does the competition promote the medium?

June 8th, 2010 by

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The newspapers were the real winners of the May edition of the Newspaper Advertising Bureau’s (NAB) Ad of the Month competition after Air New Zealand’s chief executive Rob Fyfe, with the help of its agency .99, decided to take his grievances with the Listener public by producing a video and running a few full page print ads. And it just kept getting better for the papers when the Listener decided to follow suit, continuing the stoush with a few full-pagers of its own. Read more »

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