Posts tagged ‘MSN’
November 22nd, 2011 by Ben Fahy
The online realm is a rather fluid and exciting space at the moment. Companies large and small are chopping, changing and innovating in the quest to find the most effective model and close the gap between eyeball numbers and ad dollars. And MSN, with its parent company ninemsn, is set to embark on some big changes, with a new corporate umbrella brand called Mi9 that will encompass all of its brands, new ad exchange technology that basically creates a stock-market for online inventory, an increased focus on behaviourial targeting and a renewed effort to bump up online news numbers with a portal overhaul. Read more »
July 19th, 2011 by StopPress Team
Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger. MSN decided to find out and conducted some modestly sized local industry research, with results indicating that the majority (87 percent) of local agencies are expecting to see bigger online video advertising budgets over the next 12 months.
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September 29th, 2010 by StopPress Team
Like sands through the hourglass, these are the movings/shakings of our lives. Read more »
September 2nd, 2010 by StopPress Team
Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming. Read more »
August 27th, 2010 by StopPress Team
Tasty nuggets of news—now with 10 percent more guarana, taurine and pseudoephedrine. Read more »
July 26th, 2010 by Liz Fraser
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value? Read more »
June 3rd, 2010 by Ben Fahy
This newsy concoction is light and frothy on the nose, with undercurrents of naivete, overcurrents of aniseed, cassis and forest floor and aftercurrents of squash changing room. Can be served either brucewarm or lukewarm. Read more »
April 1st, 2010 by StopPress Team
It wouldn’t be an ‘eggxaggeration’ to say that it’s Easter. And with Easter comes new pagan life, and with new pagan life comes news of various industry happenings about things like Cadbury, The Sweet Shop, Pead PR, Hunter, Top Gear magazine, MSN, APN, DB and Cannes. Read more »
February 16th, 2010 by StopPress Team
January was a record month for MSN.co.nz, with some of its new editorial offerings, particularly its healthy living portal and virtual sports category, bringing in a slew of online punters. Read more »
January 21st, 2010 by Ben Fahy
DraftFCB has scooped round two of MSN’s trans-Tasman Butterfly Award, a competition designed to recognise Australasia’s online advertising creativity. Read more »
