Posts tagged ‘MPA’
January 18th, 2012 by StopPress Team
Ecostore’s personalised mag covers won the inaugural Glossies Award after getting the most votes in the November/December round. And we’re set to open up the voting for the January/February edition early next week. So, if you’re a publisher, agency or client with a creative magazine execution you feel is worthy of a spot, upload it by using the form below. The monthly winners get lunch for four at Vinnies and the winner of the Supreme Glossie, which will be announced at a special function this year, gets a $10,000 travel prize. Read more »
January 17th, 2012 by Ben Fahy
The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent). Read more »
December 2nd, 2011 by Ben Fahy
The times they are a-changin’ in print media land. Display ads are harder to come by and publishers are being forced to come up with creative solutions to help brands spread their gospel. And, to reference the increasing amount of revenue such creative executions contribute to the magazine industry’s coffers, the MPA has agreed to a new protocol that it hopes will capture more of the spend occurring in magazines for Nielsen’s Advertising Information Services.
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November 23rd, 2011 by StopPress Team
Voting is now open for the inaugural Glossies. See this month’s entries below and cast your vote for your favourite magazine ad (see multi-page entries in the gallery here). And remember, there’s just one vote per computer. Read more »
November 23rd, 2011 by StopPress Team
StopPress and the MPA are celebrating New Zealand’s best magazine ad creative with a new competition called The Glossies, which gives you the chance to win a monthly lunch at Vinnies and a major prize of $10,000 worth of travel.
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October 11th, 2011 by StopPress Team
The double whammee of the recession and the digital revolution means it’s been a pretty tough time in the print industry of late. Geon was bailed out by its bankers not long ago, Benefitz has shifted its focus away from the dwindling offset printing market and the troubled Blue Star Group recently agreed upon a capital restructuring in an effort to trade its way out of $300 million worth of trouble. But Webstar, the specialist web printing division of Blue Star Group New Zealand—and the latest entrant to the local magazine printing sector—is still optimistic and has signed up as a strategic business partner of the Magazine Publishers Association (MPA). Read more »
July 14th, 2011 by StopPress Team
The cover. Proudly sitting there on the newsstand in amongst all the other covers vying for the attention of passersby with enticing images and catchy lines. It’s the art—some might say science—of the tease. And The Maggies, which has once again opened the gates for entries for its second year, aims to celebrate the best examples of this in New Zealand. Read more »
July 13th, 2011 by Ben Fahy
When Nielsen launched its pimped out Consumer & Media Insights (CMI) research tool back in April, publishers’ mouths started watering at the prospect of being able to prove New Zealanders who read magazines and newspapers actually spent more, thereby showing print was a good place for brands to be seen. And while the first instalment of the new readership offering had a few teething problems, its new fused data approach has revealed there is “a strong connection between high household expenditure and print media readership”.
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June 28th, 2011 by Deirdre Robert
With the New Zealand Magazine Awards hangovers now well and truly abated, it’s time to reflect on those who did it best in the realm of magazine design. All up ten Best Cover Design awards and nine Designer of the Year awards were dished out across several categories. Read more »
June 24th, 2011 by Ben Fahy
Oliver Driver is one of the go-to guys for MC duties these days. But what many people don’t know is that he is also a publishing luminary, as this short film created for the Magazine Awards shows.
