Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as “a quiet-time appointment channel for the hair and beauty industry” in an effort to tap into the burgeoning deal-hunting consumer movement.
Mobile devices are basically seen as a necessity these days and, like a dog without its bone, there’s almost nothing more depressing than seeing a modern human try to function without its phone. For marketers, these devices offer some very exciting creative possibilities, and MediaWorks has jumped on the ‘social TV’ bandwagon and released what it believes is a world-first smartphone app called Pluk that uses audio recognition technology to deliver content from the TV straight to the user’s phone. Read more »
As far as first world problems go, searching for a scoop of hokey pokey on the summer roadtrip and discovering the store you stop at doesn’t do cones is right up there. It just doesn’t feel right if it’s not dripping down your arm and smothered all over your face. Thankfully, Tip Top and Colenso are attempting to remedy this with the new Scoop app, which gives ice-cream fiends the coordinates of their closest roller. Read more »
The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. Read more »
An app to book a hotel room at super short notice. You’d think someone would have thought of that already. But you’d be wrong. As it turns out, 21-year-old AUT marketing graduate Veronica Nobbs is trying to cash in on this gap in the market with Get a Room, a mobile app that offers punters hotel rooms at the cheapest rates when they’re booking at the last minute from their mobile. Read more »
With a big pitch on the go and some unwanted attention from the Commerce Commission and the ASA for misleading and irresponsible advertising, Vodafone’s been in the news a bit recently. But it’s got something slightly more positive to shout about now: an augmented reality (AR) application to celebrate its sponsorship of the Vodafone New Zealand Music Awards.
There are currently thousands of tourists gallivanting around New Zealand, and many of them are freedom camping. Mostly, that’s a positive thing. But in some cases it leads to the inevitable negative stories about disrespectful visitors leaving a trail of filth behind them. Over the past 18 months, a team of mobile gurus has been trying to remedy this by plugging the information gap that currently exists with a free location-based app called Campermate that offers information about nearby rubbish bins, campgrounds, toilets and other amenities. And two of them are trying to get visitors to download it by heading on the ’2-egg roadtrip’ and bribing them with free food. Read more »
Snapr, a Kiwi-conceived free photo sharing and geo-tagging app has made a bit of name for itself after being given some cash by New Zealand Trade and Enterprise, endorsed by Microsoft and used to show the glamour shots during New Zealand Fashion Week. Now it’s added a dose of the digital marketing term du jour—gamification—to the recipe with a photo sharing game called Capture the Flag that’s captured the attention of some major Kiwi brands. Read more »
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both. And Heineken and &some have done just that with a new smartphone app that shows locals and visitors where to find official RWC bars, as well as their mates, their rivals, a taxi home and, if they’re lucky, even some tickets to the final. Read more »
Auckland mobile marketing company POCKETvouchers has a bit of a spring in its step after signing deals with global payment processor ePay and local daily deal site GrabOne recently. And chief executive Todd Wackrow says the new partnerships have streamlined the voucher process for marketers and allow the business to expand into other markets. Read more »
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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