In this helping of Michael Carney’s Marketing Week:
In this installment of Michael Carney’s Marketing Week:
In this installment of Michael Carney’s Marketing Week:
In this installment of Michael Carney’s Marketing Week:
Michael Carney is quite possibly the most productive man on the planet. And he’s generous, too: he’s giving away a few free copies of his new literary baby – an e-book called Adventures into the Unknown World of Social Media that deals with marketers’ fears about the space and details the ways to overcome them – to a few speedy downloaders. Read more »
If the increased numbers of entries for the 2010 Magazine Awards are anything to go by, the fog appears to be lifting and local magazine publishers are keen to back themselves in an increasingly confident publishing environment. Read more »
In this week’s instalment of Michael Carney’s Marketing Week:
In this edition of Michael Carney’s Marketing Week:
In this installment of Michael Carney’s Marketing Week:
This week in eBuzz from Michael Carney’s Marketing Week:
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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