In this edition of Michael Carney’s Marketing Week, how pollinators differ from influencers, social media’s skeleton is dug up, Sky future-proofs itself by looking at use-by dates for recorded content, short and sweet marketing snippets and an event for marketers hoping to prosper from the Rugby World Cup. Read more »
In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. Read more »
Michael Carney on the reasons consumers pay retail prices, the results of the 2011 Film Census and their effect on the enforcement of the new Copyright (Infringing File Sharing) Amendment Act, how sentiment analysis can improve your interactions with customers and the difference a place in the organic search listings can make.
Read more »
Smartphones just keep getting smarter and smarter. Even the NZ Hi-Tech Awards think so, hence awarding mobile voucher company VoucherMob the Ministry of Science & Innovation Best Hi-Tech Start-up category at the Hi-Tech Awards held in Wellington last week. Read more »
By the time you finish reading this paragraph, another daily deal or group buying site will have been set up in New Zealand—or at least that’s the way it feels at the moment, with so many recent launches overwhelming our senses. We’re reminded of the days shortly after Trade Me was sold to Fairfax, when something like 70 new auction site operators clamoured into the marketplace, hoping for a similar nine-figure payday. Where are they now, we wonder? Read more »
Tourism was the country’s biggest earner in 2010, just nudging ahead of dairy and putting $9.5 billion into the nation’s coffers. And while New Zealand has rarely had to deal with image crises in the past, the recent quake in Christchurch and the ensuing media coverage will have a detrimental effect on visitor numbers. But, for all those patriotic souls out there, there are ways you can help to get the visitors coming back. Read more »
MediaWorks TV launched its new season line-up in Wellington this morning. And the Auckland launch is scheduled for tomorrow. But there’s sure to be slightly more interest in some the programming decisions than there usually is after it announced today that its two major channels are set for a rejig, with C4 being re-launched as a mainstream entertainment channel known as FOUR and TV3 moving directly into TV One’s demographic territory. Read more »
In this instalment of Michael Carney’s Marketing Week:
In this edition of Michael Carney’s Marketing Week:
Television ratings, much like the make up of sausages, are a fairly mysterious realm for those outside the marcomms industry, and, after asking around a bit, it seems they’re also a fairly mysterious realm for many within it. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
Advertisement
Brought to you by
Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
List of important industry bodies
Delivered free to your inbox twice a week
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck
Honouring the ads and the people responsible for producing the best ads published in New Zealand Magazines
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
