New World has launched the next round of its Little Garden initiative with the help of Colenso BBDO, 99 and FCB Media.

Mobile Embrace’s 4th Screen Advertising has announced a partnership with MetService, giving the mobile advertising sales agency to publish client advertising across all the weather company’s mobile properties, including the mobile site, and the urban, rural, marine and snow weather apps.

Metservice launched its new redesigned website in December, aiming to make Kiwis’ weather needs more easily accessible. The redesign included new opportunities for targeted advertising that allowed brands to advertise next to specific weather types. And interactive manager at Metservice, Craig Delaney described it as being “like Google AdWords, but instead of bidding on words you buy space next to a weather type.” And, following on from a similar contextual campaign last year, Hellers has again teamed up with Christchurch ad agency Simpatico to launch another meaty weather-based campaign on the site.

MetService is launching a redesigned website this afternoon to bring more of its labyrinth of meteorological data up to the user level.

The new site also gives advertisers an interesting proposition: bid for ads next to different weather types.