Colenso was named as TVNZ’s ‘agency of choice’ in October 2009, when the Brent Smart/Jason Paris agency-client combo was in effect. But, judging by some of the national broadcaster’s recent projects, that doesn’t appear to be the case any more. Read more »
Public broadcasting is getting a pretty rough ride at the moment. Radio New Zealand has had its funding frozen for five years, TVNZ6 has been axed and TVNZ7 is on the chopping block, while The GC, New Zealand’s Got Talent and possibly even Sally and Jaime Ridge get the government’s cash. But there is a group doing its best to ensure there remains an appropriate balance between commercial and public broadcasting in New Zealand and Save 7 is hoping to enlist some creative assistance from those in the marcomms community who believe in the cause and can help spread the message about the need for a government U-turn. Read more »
MediaWorks and Special Group put a bit of effort into promoting the Sunday showing of The Simpsons’ 500th episode. And it worked, with nearly a quarter of a million viewers aged 5+ tuning in to the show, the most viewers since the channel was launched in February last year. Read more »
Sparks are already flying over TVNZ’s decision to replace TVNZ7 with a ‘plus one’ time-shifted channel that repeats TV One content, with United Future leader Peter Dunne calling it an insult to the intelligence of New Zealand viewers. And he may have something else to complain about because Greg Partington’s The Shopping Channel has, after two years of planning and a few hiccups along the way, finally got the green light and will feature on Sky channel 18 from 1 October. Read more »
The National Business Review is shaking up its online subscription model by offering individual companies and all their staff a flat-rate fee of of $249+GST per quarter to gain access to its online content. Read more »
APN launched its weekly street-zine Volume on September 6, 2011 and started competing head-on with Groove Guide and a host of other online outlets. But the tough music/youth/pop culture media market has claimed another victim, because APN has decided to discontinue the print edition after just 33 issues—and on the first day of NZ Music Month. Read more »
There’s been a bit of chatter in the media recently about whether MediaWorks will renew its licensing deal with CBS and whether the end is nigh for its flagship current affairs show 60 Minutes. That decision is still up in the air, but what is clear is that 60 Minutes host Mike McRoberts and new arrival Guyon Espiner are involved in a new international current affairs show called Three60 that’s screening on Sunday mornings and is being sponsored by Massey University. Read more »
Supporters of publicly-funded media in New Zealand are feeling fairly tormented at present, with the National Government’s apparent ‘nice to have’ stance manifesting itself in a five year funding freeze for Radio New Zealand and the imminent switch-off of TVNZ7. But Nielsen’s Year That Was report, which includes info on New Zealand media trends, has provided more proof of the importance—and popularity—of Radio New Zealand National by showing it was the top ranking radio station in New Zealand in 2011 with a market share of 11.1 percent. Read more »
Tomorrow sees the launch of the first “broad-appeal” free-to-air TV station in more than a decade in New Zealand. And Choice TV is taking a slightly different approach to its programming by featuring shows based around a different theme each night—and trying to align sponsors with them. Read more »
The MPA has chosen its new board, with Tangible Media’s John Baker replacing Fairfax’s Lynley Belton as chair and ACP’s Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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