Posts tagged ‘Marketing’
November 18th, 2011 by Jenni Rutter
Parallel importing. That’s been legal in New Zealand for ages, hasn’t it? Well, yes and no. If we’re talking about branded goods and not music, films or software, then parallel importing has been legal here since 2003 and it’s allowed traders to import genuine goods bearing a trade mark (think L’Oreal perfume or Sony cameras) that are sourced from an overseas supplier rather than the authorised distributor in New Zealand. So what legal weapons are available to local businesses whose investment is being put at risk by cheap imports? Read more »
November 17th, 2011 by Ben Fahy
Most of Tourism New Zealand’s sizable marketing and comms budget now gets directed towards digital channels in an effort to get ‘active considerers’ on the plane. And its latest work via Contagion is trying to tempt the Gen Ys back for some backpacking with Storiesbeatstuff.com, something the agency believes is “possibly the largest social media campaign a New Zealand agency has produced”. Read more »
November 15th, 2011 by StopPress Team
1-1, CRM and loyalty agency justONE is on a bit of a roll at the moment and, following on from the big launch of the long-awaited Farmers Club, it has picked up two new juicy bits of below-the-line business: Ziera shoes and Mercury Energy. Read more »
November 10th, 2011 by Ben Fahy
Amid all the global economic carnage, Deloitte Fast 50 was almost like an island of business optimism. Powershop took out the top-spot with the competition’s highest ever growth rate of 5280 percent, 2degrees was next on 3761 percent and many impressive smaller, often under-the-radar businesses from across the spectrum were recognised. But Special Group and The Research Agency stood out in the marcomms sector after being ranked as New Zealand’s 16th and 42nd fastest growing companies respectively.
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November 7th, 2011 by Ben Fahy
When it comes to valuable marketing commodities, celebrity chef, food writer, publisher and TV star Annabel Langbein is basically the Dan Carter of cooking. And Silver Fern Farms has signed on to use Langbein as its meaty ambassador for her property Fresh Everyday.
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November 1st, 2011 by StopPress Team
…as another senior Adshel staffer departs, Val Morgan welcomes a new national sales director, the Newspaper Publisher’s Association announces a new business and marketing manager, and GrabOne adds to the family. Read more »
October 28th, 2011 by Ben Fahy
Not surprisingly, the All Blacks’ celebrations with Old Bill in the changing rooms was the most popular photo gallery of the tournament on nzherald.co.nz. But, given the marketing battle royale that has played out between Steinlager and Heineken, we couldn’t help but notice one photo in particular. If you look closely you’ll see some members of the team—and the Dear Leader who never misses out—drinking the team sponsor’s product (good to see Andrew ‘The Seal Killer’ Hore rocking a white can) in the supposedly ‘clean’ stadium. But, blow me down, Piri Weepu is supping from a bottle of Heineken. Someone call the IRB. A fine must be dished out. Read more »
October 25th, 2011 by StopPress Team
From a marketing perspective, the battle between All Blacks sponsors Steinlager and RWC sponsors Heineken was one of the most enthralling. Steinlager played the local card very well with its savvy ‘We Believe’ and Heineken played the international card with ‘This is the Game’. And both parties are keeping the marketing momentum going. Read more »
October 21st, 2011 by StopPress Team
Put 16 November 2011 in your diary folks, because the Marketing Association reckons the list of big brains on the bill means the Marketing Today conference is shaping up as the biggest marketing event of the year. Read more »
October 20th, 2011 by Ben Fahy
Tourism New Zealand put out a call for entries for a new agency in early September and, while TNZ’s Justin Watson made a commitment not to disclose the pitch list as “some of them might have conflicts”, it’s thought to have been whittled down to four: Clemenger Group, Droga5, Publicis Mojo and TBWA\.
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