The CEO looked worried. The share price is down another few cents. Where will it finish up? The revenue figures didn’t look too flash either. A report she received from Sales told her that they had lost 142 … Read more »
In this instalment of Michael Carney’s Marketing Week:
Subjects were canvassed, numbers were crunched and insights that have guided strategy and communications were delivered. And the research companies that have followed this path and impacted on the fortunes of their clients have been recognised with the announcement of the finalists for the Market Research Effectiveness Awards. Read more »
As someone (it’s usually Einstein) may have once said, perception is nine tenths of the marketing law. And the results of the third Attitude New Zealand survey, which delved into the strange and mysterious world of the Kiwi psyche, have shed some light on the perceptions around the nation’s brands, as well as revealing plenty of other interesting consumer and social trends that may have implications for marketers. Read more »
At the start of the year, Research Magazine asked a number of top UK researchers to sum up in one word what they believed 2010 held for the research industry. “Listen,” said respected research director Reineke Reitsma from Forrester Research. Read more »
Planners and strategists crave it. Creative types (particularly Geoff Ross) typically loathe it. But whatever your feelings on the role of market research, it’s an important aspect of the marcomms landscape. So how can researchers enhance the effectiveness of their work? And what is its role in the modern business environment? Read more »
In this installment of Michael Carney’s Marketing Week:
In this installment of Michael Carney’s Marketing Week:
This week in eBuzz from Michael Carney’s Marketing Week:
This week in eBuzz from Michael Carney’s Marketing Week:
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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