… as Publicis Mojo welcomes a replacement executive creative director, Mango Communications says hello to two ‘Mango-worthy’ candidates, DNA design reels in a big one, NZ Magazines loses another editor and TV3 chooses its new European correspondent. Read more »
… as Yellow wins some more awards, the wheels on the Instant Kiwi scratchie bus go round and round, Fresh PR slips into something more comfortable, the University of Auckland School of Business reaches a big milestone with its 40,000th Short Course attendant, TVNZ ups its streaming, TV3 spruces up its website, the crowd goes wild for Microsoft Kinect and Sealegs is endorsed by scientists. Read more »
After the recent Canterbury earthquake, no-one wants to hear about any more movings and/or shakings. Except if it’s got anything to do with the enthralling recruitment carousel they call the marcomms industry. Read more »
While all the talk in DDB land is about the big merge between Rapp and Tribal DDB, Mango Communications continues to blaze a rather successful trail and has managed to get hold of a wee beauty: the public relations account for Icebreaker in the New Zealand market. Read more »
DraftFCB has been appointed to provide advertising and specialist media relations services to Statistics New Zealand for the 2011 Census; Mango has taken the Tourism Malaysia PR gig; JML gets to talk up the Velux 5 Oceans around the world yacht race; and Bold Horizon will be doing the digital work for the National Fieldays Society. Read more »
The Marketing Agencies Association Worldwide (MAA Worldwide) has announced the MAA GLOBES finalists for the Best of the Best Promotional Marketing Campaigns in the World for 2009…. Read more »
The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the third … Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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