Mango Communications Aotearoa has announced it will rebrand as part Omnicom Oceania’s evolving communications offering.

Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.

We asked some stalwarts a simple question. Here’s what Claudia Macdonald, managing director at Mango, had to say.

There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch. 

As brands try to rise above the rabble and somehow etch themselves into the minds of consumers in a positive fashion, experiential marketing—and the associated brand generosity—is becoming much more prevalent. And, as the multi-faceted Great Pascall Road Trip campaign shows, these experiential elements are increasingly becoming the glue that helps bind major promotions together.

…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions.