While all the talk in DDB land is about the big merge between Rapp and Tribal DDB, Mango Communications continues to blaze a rather successful trail and has managed to get hold of a wee beauty: the public relations account for Icebreaker in the New Zealand market. Read more »
DraftFCB has been appointed to provide advertising and specialist media relations services to Statistics New Zealand for the 2011 Census; Mango has taken the Tourism Malaysia PR gig; JML gets to talk up the Velux 5 Oceans around the world yacht race; and Bold Horizon will be doing the digital work for the National Fieldays Society. Read more »
The Marketing Agencies Association Worldwide (MAA Worldwide) has announced the MAA GLOBES finalists for the Best of the Best Promotional Marketing Campaigns in the World for 2009…. Read more »
The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the third … Read more »
A journey to the future of television advertising Continue reading »
Show your wine-related punmanship, win some arty wine Continue reading »
Who’s it for: Vodafone by Colenso BBDO and Flying Fish
Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation about the joy of newness and, of course, showcase Vodafone’s innovations for the home, mobile or business (for all those hankering for a glimpse of how it all came together, the making of will be released soon). Vodafone, like most big telcos, has always championed its new technology, new products and new services, and while some *ahem, 2degrees* might say this reliance on new technology in its marketing was an attempt to pull the wool over consumer’s eyes and keep prices high, telcos are in the business of cool. And this TVC fits the bill.
The mobile spot was directed by Helena Brooks.
Tammy Davis fronts a campaign for a company called Iwi Kireme (a subsidiary of the quite entertaining Next Level Maori, apparently) that hopes to collect “our finest genetical little wiggly guys in order to create a better race of Aotearoians mingled with magical elements”.
Masculinity is under attack. But if you drink VB, it might just come back.
Snacks get weird: first Skittles, then Doritos, now Mentos.
Is it a dog? Is it a human? Is it the demon spawn resulting from an act of unnatural love? Or is it all some kind of amazing trick?
A call to arms (with cured meats) for the Salami Fighting Association; rare photos of famous people; a cool print campaign for IBM; and if you haven’t had a play with the Tippex YouTube experience yet, you should.
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