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Posts tagged ‘logo’

Supercity logo a no-go—for some

February 19th, 2010 by

12 comments

 

With all the hoopla that has surrounded the new Supercity (and let’s face it, it has not been all good hoopla by any shot), it seemed like a smart idea on the part of the Auckland Transition Agency to invite a disgruntled Auckland population to play a creative role in their city’s new future identity, by creating the new Supercity logo. But while budding (and perhaps not so budding) artists put their creative hands to task, one group is creating not a logo, but a fuss. The Designers Institute of New Zealand (DINZ) has spoken out against the competition today, saying they are both disappointed and concerned that the design profession was not consulted on a matter of such importance. Read more »

Nickelodeon brand police to enforce strict new logo rules

January 28th, 2010 by

2 comments

 

Nickelodeon NZ has released a new logo to replace the “historical splat”, with new livery launching on-air, on-line and in all off-air marketing collateral. And the Nick brand police are obviously on high alert, chasing down transgressors who don’t follow its very strict, specific, capitalised and unintentionally entertaining logo guidelines. Read more »

ANZ rolls out ‘The Lotus’

November 11th, 2009 by

4 comments

 

ANZ’s new global brand identity has already had an airing in Indonesia, Australia and other parts of Asia. But we’ll have to wait a while for the external rollout in New Zealand (and the inevitable discussions about how good it is and how much it cost). Read more »

Telecom goes viral – literally

October 28th, 2009 by

3 comments

 

Telecom said their new whatchamacallit logo could literally be anything we wanted it to be. They told us, in rather non-committal fashion, it was our job to attach meaning. … Read more »

Apple vs Woolworths logo war

October 9th, 2009 by

4 comments

 

Do you think the new Countdown/Woolies “W” logo looks like an apple? Go figure. Apple certainly thinks so, and has launched a legal campaign to stop the Australian company from using it.

The Sydney Morning Herald reported Woolworths … Read more »

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