There’s been a bit of a hullaballoo in the loo paper industry this week after Asia Pulp and Paper subsidiary Cottonsoft was accused by Greenpeace of using Indonesian rainforest timber in its products. But while one manufacturer attempts to quell the consumer and retailer backlash, another is attempting to link itself with high fashion with the unveiling of this year’s Kleenex Cottonelle Couture Collection. Read more »
One glance down the toilet paper aisle reveals that, well, there’s a lot of toilet paper to be had. And so in a bid to stand out from its competition, two years ago Kleenex took its toilet paper and enlisted the help of some would-be fashion designers, asking them to make dresses out of the paper—dresses that were then modelled on the runway of New Zealand Fashion Week. And in 2011, it’s at it again. Read more »
The 2010 Australasian Promotional Marketing Association (APMA) Star Awards winners were announced last week in Sydney and Kiwi agencies AmbientX and Apollo Marketing New Zealand walked away with a couple of gongs in their goodie bags. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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