More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops’ that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August. Read more »
Yellow Local appears to have spared no expense in splashing itself around Auckland since launching, with its new hyperlocal offerings featuring on billboards, TV, online and in print. And while NZ Post’s Localist has been promising to launch—and promising to offer something better than Yellow—since late last year, it has taken a much different approach to that of its major competitor and soft launched the site on Friday. Read more »
Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.
With a combination of effective, unashamedly jingoistic advertising, a solid product offering and consistently high rates of customer satisfaction, Kiwibank has performed the role of challenger brand brilliantly and given the big boys plenty of grief since it was set up in 2002. Hell, ASB even took aim at it last year in the misguided ‘We’re a Kiwi bank’ campaign and Sam Neill signed on to be the bank’s mascot, so it must be doing something right. Sadhana Raman, Kiwibank’s general manager of brand and marketing communications—and a finalist in last year’s Marketer of the Year awards—goes back in time. Read more »
Behold these vespertine delights! Bluebird’s ‘Do us a flavour’ experiment reaches the stores; Vodafone’s new brand campaign is the pick of the always competitive telco bunch; the Big Mac and Quarter Pounder spots out of DDB Sydney hit the mark; Honda embraces Michaelangelo for its new Insight ad; the National Bank follows up its big brand relaunch with a suitably quirky home loan spot; Sam Neill multiplies for Kiwibank; the rise of Wilson continues; and Dan Carter strips off and goes extreme unicycling for Rexona. Read more »
Despite anecdotal evidence that suggests all banks are sneaky, recent actual research from the June 2010 Roy Morgan New Zealand Banking Customer Satisfaction Survey has revealed positive shifts in the overall satisfaction levels for most of the major banks, with TSB retaining its position at the top of the satisfaction pile, but Kiwibank is on its tail. Read more »
This week on Ads@6, Sam Neill dresses up in traditional garb and avoids getting spat on by a South American beast for Kiwibank; Primo rewards those who choose the right fridge with a choir of soothing angels; and the Toshiba Heat Pump door snakes come clean and apologise for extravagant credit card use while overseas. Read more »
Sam Neill is the new face of Kiwibank’s ‘Kiwi Thinking‘ campaign. And part of the campaign implores Kiwis to submit their best ideas. Well, at StopPress we like ideas too. So we want you to submit your best ideas to us. Read more »
So many ads@6, so little time. Sam Neill leaves his Central Otago grapes unattended for a bit and pops up on screen with Raymond for some Kiwibank backpatting, courtesy of endorsements from ‘The Media’, in the ‘Kiwi Thinking’ campaign; NZTA’s new spot laughs in the face of Father Time; and tank enthusiasts rejoice, because the long-awaited Tank Collection is available now. Read more »
According to ASB’s Twitter account, good banking isn’t about ownership (or apostrophes). It’s about love and devotion.
But MP and Kiwibank stalwart Jim Anderton tends to disagree and certainly doesn’t think ASB should be allowed to pass itself off as a … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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