Around 50 social media practitioners, digital natives and sneezers gathered together in meatspace last night for the inaugural Auckland Social Media Club event at the 42Below Bar on Commerce St and, with online video set to be a key topic in media circles in the coming months, Jayson Bryant of Wine Vault TV took the floor to speak about how incorporating video blogging into his business has helped drive extra revenue. Read more »
A collection of Kiwi “social media practitioners” has banded together to kick off the New Zealand chapter of the Social Media Club, an organisation that started in 2006 in San Francisco and is active around the world. Read more »
Just over a year ago, The Wine Vault would have been categorised as your traditional, conservative, small New Zealand business. Its marketing tactics consisted of leaflet drops, direct mail campaigns, a monthly email to the customer database and a few fairly unsuccessful radio ads. But owner Jayson Bryant changed all that when he decided to dive head-first into the then-nascent world of social media retailing in New Zealand. Read more »
Find funny foreign products, win fancy foreign book Continue reading »
The Maggies crack one through the Kiwi covers Continue reading »
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price for V’s new isokinetic sports drink, comes pretty close. It’s a prime example of the advertising industry being able to bring ridiculous ideas to life. And it’s so well filmed it even makes Auckland look good.
The call for entries for the 2010 Art of the Envelope Awards has been made and New Zealand Post has decided to embrace the ethos in its traditional advertising with a new ad created by Saatchi & Saatchi Wellington and produced by Teaspoon that aims to draw attention to the Community Post scheme. This is the 12th year New Zealand Post has been supporting Kiwi communities through the initiative and more than 11 million postage paid envelopes to community groups have been dished out to help charities achieve their goals so far. And for those not-for-profits out there, applications for the 2010 round are now open.
An amazing stop-motion stroll across America captured using a Canon 5D camera. Dreamed up by Peter Cote, director Sam Griffith and the Conscious Minds Productions crew, they approached Levi’s jeans for sponsorship and products to use during the shoot and set out on the mission on 17 June in New York, finishing up on 1 July 1 in San Francisco. And you can find out a bit more about the project here.
Look at all those hipsters in that car. And look at all these hipsters on this website.
The football celebration that some celebratory football experts believe could be the world’s best ever.
Fun with meat; combining all the best bits from Now 75 into one glorious musical medley; and, to honour the rise of the online game in the world of marketing, here’s one with Robotic Unicorns.
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