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Posts tagged ‘James Hurman’

Super-Hurman’s secrets revealed…

February 7th, 2012 by

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Your last chance to be touched by a Hurman. New Zealand’s marcomms community is bracing itself for its biggest loss since Uncle Toby bid adieu. But in a kind and generous move before heading east, planning director, talented author, effectiveness evangelist and all round good guy James Hurman is prepared to share some top tips. And let’s face it, the hairy Hurman has been involved in pretty much every piece of great, highly awarded work the Colenso BBDO has done in recent years including Vodafone, Yellow, V, DB Export and Westpac. Read more »

Colenso loses creative, strategic talisman as Hurman heads to Shanghai—UPDATED

January 25th, 2012 by

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In what will be a big loss for both Colenso BBDO and the New Zealand marcomms community, planning director, talented author, effectiveness evangelist and well-liked bearded brain box James Hurman has accepted the role of planning partner at Ogilvy Shanghai, bringing an end to four very successful years on College Hill.  Read more »

Again, behold the most creative country in the world

January 18th, 2012 by James Hurman

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Last year the token Kiwi at Special Group did the campaign for our Axis Awards, revealing to us that we’d won “the most Cannes Lions per capita of any country in the world in 2010 – one Lion per 155,989 people. Sweden was second with one Lion per 202,173 residents. The ‘we invented advertising’ UK? A sorry 4th with one Lion per 849,886 people. The creative powerhouse of the USA? 8th buddy, 8th! with just one Lion per 2,287,003 people. Yesiree.” So, as another of the tiny handful of New Zealanders working in New Zealand advertising, I felt a sense of duty to follow in Tony Bradbourne’s footsteps when Patrick Collister, editor of Directory magazine and The Big Won Creative Rankings, sent me his 2011 data. Read more »

The Year in Review: James Hurman

December 16th, 2011 by

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He’s released his first book, he’s chaired the Effies and he’s chewed people’s ears off at Christmas parties all around town about the importance of creativity in business. And now Colenso BBDO’s planning director James Hurman has his say on 2011.  Read more »

Thinking caps donned as Strategic Thinking Course gets set to expand minds

August 12th, 2011 by

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The three-day CAANZ/AUT Communications School Strategic Thinking Course is kicking off this month, and there are still places left. And for all those non-CAANZ member companies, you can get your tickets at the CAANZ member’s rate.  Read more »

Wizards vs Muggles: Mike Hutcheson reviews The Case For Creativity

July 1st, 2011 by Mike Hutcheson

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Last week BrandWorld’s David MacGregor let his opinions be known about James Hurman’s new book The Case For Creativity. Now it’s ex-Colenso bod and adman par excellence Mike Hutcheson’s turn.  Read more »

Colenso goes out on a high at Cannes with Creative Effectiveness Award, while film brings two more Kiwi wins

June 27th, 2011 by

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We left the best until last, but Kiwi agencies picked up three Lions on the last night at Cannes, with Colenso taking home five of the six local Lions won in this year’s festival of creativity.  Read more »

On the bias: David MacGregor reviews The Case for Creativity

June 23rd, 2011 by David MacGregor

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James Hurman is a planner for Colenso BBDO and in his book The Case for Creativity, he argues you shouldn’t do shit ads because they’re less effective than highly creative ones. Given I love great ads (the locus of the book is advertising creativity, rather than innovation in the broader sense), I should be an easy sell. But while I really wanted to like the book, it has several weaknesses.

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New Cannes award reels in 142 entries, Webby’s to stream live on Facebook

May 10th, 2011 by

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Everyone loves a good awards show and as we head into awards season, developments keep rolling in, starting off with the Cannes Lions International Festival of Creativity. The new Creative Effectiveness award, which Colenso BBDO’s James Hurman is serving as a judge on, has taken in a whopping 142 entries, with five of those coming from New Zealand. Read more »

Yes We Cannes: pun used as Kiwi jurors announced for ‘international festival of creativity’

April 11th, 2011 by Matt Monk

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The Cannes Lions International Festival of Creativity organisers have announced the line-up that will serve as the bringers of judgment to the worldwide celebration of influence and creativity. And seven talented chaps from the local biz have been chosen to head along to the Côte d’Azur, up from a mere six last yearRead more »

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