The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy ‘Orcon + Iggy’ campaign at the AdStars gala awards at Busan in Korea. Read more »
After every Olympic Games, New Zealand’s obsession with medal tables and country rankings becomes apparent as we do a few sums, take comfort in our per capita performance and repeatedly utter the phrase ‘punching above our weight’. But in the advertising world, if results from the Cannes Lions are anything to go by, New Zealand doesn’t even need to rely on per capita results, because the 25 Lions won by Kiwi agencies, which was up from 23 in 2009, meant we were again near the top of the pile in terms of total awards won.
The auditions have closed and Iggy has spoken.
As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop’s renowned solo track ‘The Passenger’ online. Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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