Together and FCB came out on top at the 2022 IAB New Zealand Digital Advertising Awards held at the Auckland War Memorial Museum last night.

Time is running out to get your entries in for the 2022 IAB New Zealand Digital Advertising Awards which close this Friday.

IAB NZ has announced today a new initiative with Manaaki to help provide support for businesses who may be struggling due to the lockdown and effects…

IABNZ has released its H1 results, posting an advertising revenue growth of almost 13 percent. This growth is consistent with the second quarter of this year and the same time in 2018, reaching the same 12.7 percent in advertising revenue for the year-on-year basis.

IABNZ’s Internet Advertising Report for Q4 2018 has been a released, with total digital revenue in 2018 reaching $1.058 billion following four consecutive quarters of double-digit growth. The total represents nearly 15 percent growth year-on-year.

IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.

The IABNZ Awards winners were announced at the second annual gala dinner at the MOTAT Aviation Hall in Auckland on 30 August.

Interactive advertising revenue reached $244.5 million in the first quarter of this year, with desktop continuing to leading the way according to IABNZ’s revenue report.

Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.

Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.

The IAB is looking to move beyond its role as a cheerleader for digital with the establishment of a new client committee, designed to identify and address the issues facing marketers in digital advertising.

Interactive advertising is continuing its upward trajectory, generating more than $890 million for the full year in 2016 and more than $244 million in the fourth quarter, according to the latest IAB/PwC Online Advertising Report.

The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.

TV’s reign as the biggest contributor to annual ad spend has come to an end with news from the IAB today that advertisers spent more than $800 million on interactive advertising in 2015.

Interactive advertising continued its upward trajectory, with the latest IAB/PwC online ad spend report showing that it generated a record $184.73 million in the second quarter of 2015. And IAB chief executive Adrian Pickstock says that channel is nowhere near plateauing yet.

The amount of ink (mostly digital) that’s been spilled about ad blocking has only increased with the launch of Apple’s iOS9 yesterday. It doesn’t sound like good news for publishers or advertisers, particularly with the amount of time we spend on our phones these days. So, should they be changing their approach? And is there any way to get around an ad blocker? We spoke to the IAB Mobile Council’s Sarah Kavanagh and Postr CEO Milan Reinartz for their opinions.

“Everyone is selling audience,” says Mobile Embrace’s Sarah Kavanagh. And this means that ad tech providers constantly have to tweak what they’re offering in order to make it attractive to advertisers. She recently chatted to StopPress about how the mobile industry is evolving and how ad tech players are responding to that change.

An Interactive Advertising Bureau survey of mobile video viewers in 24 countries shows we are now watching longer-form videos on our mobiles, we regularly stream video on our mobiles while watching TV and the majority surveyed in each country favour the tailoring of mobile advertising. The report also shows New Zealand and Australia prefer ‘comedy’ clips, which we think is in direct correlation with our great sense of humour.

According to Mary Meeker’s latest report, online attention minutes continue to grow in the US (with mobile now accounting for over half the time spent online). And the gap between attention and ad spend is also starting to close. That trend is evident here too, and the latest IAB/PwC Online Advertising Report showed that the sector generated $180 million in the first quarter of 2015, a 53 percent increase year on year.

Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they’re also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ’s Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.

Ad-blocking software company Adblock Plus claims that its software has already been downloaded over 300 million times across the world, and WARC wrote a story last year showing five percent of all internet users used the technology (in the US, 41 percent of 18-29 year olds claimed to use adblock software). This means that millions of ads served throughout the world on desktops and laptops do not reach their desired targets. Now the German company has announced that it is currently trialling an update of its ad-blocking software that enables Android users to block ads on their smartphones. So what’s the industry doing about it?

The Interactive Advertising Bureau of New Zealand (IABNZ) has released the Q4 figures for 2014 and, somewhat unsurprisingly, the results again showed growth in the channel. In Q4, advertising revenue in the digital channel reached $168 million, marking a 32 percent increase from the figure posted a year ago, bringing the full-year total to $589 million. And while there was good news across the board, this wasn’t the case for display advertising, which slipped from the figures posted in 2013.

Interactive advertising has just had its biggest quarter ever according to the latest IAB/PwC report – total spend in New Zealand was $142.37 million, the second quarter up 24 percent year-on-year.

All around the world, the advertising cash is flowing online. But, in some cases, it’s been proven to be flowing to the wrong places. The Interactive Advertising Bureau (IAB) in the US has been doing all it can to deal with sophisticated scams involving non-human traffic that are thought to be stealing billions from advertisers, and the New Zealand outpost is attempting to ensure its house is in order too with the formation of a new standards and guidelines council.

Interactive and mobile advertising spend continued its upward trajectory by growing 22 percent from last year, according to IAB’s Q1 results. Although the organisation didn’t release a full report for this quarter, outgoing chief executive Alisa Higgins says that the total interactive and mobile spend was $120.2 million, up from last year’s $99.2 million.