Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory. Read more »
The promotional onslaught from Rugby World Cup sponsors hoping to make good on their significant investment into the tournament has begun in earnest, with the dangling carrot of Cup tickets already being used to lure the punters. Heineken is already offering finals tickets with its on-pack promotion and it’s dishing out a few more in the Heineken Trivia Series. Read more »
Clare Morgan, the general manager of marketing at DB Breweries, has been busy ‘inspiring good times’ in 2010, presiding over a massive refresh of the DB Export family, the launch of a new ultra premium beer called Monteith’s Single Source and the efforts to leverage Heineken’s Rugby World Cup sponsorship. And here’s what piqued her interest in the world of marketing this year. Read more »
Like retailers, charities are also fighting for New Zealand’s Christmas dollar. So it takes something pretty special to rise above the rabble. And this year’s campaign for the Auckland City Mission by Publicis Mojo is heavenly. Or, more accurately, angelic. Read more »
Penis graffiti and prophylactics collide head-on. Warning: animated genitalia with human characteristics and raunchy cartoon sex scenes involved (speaking of genitalia, check out this, perhaps apocryphal, tale of an Italian power company with an unfortunate name).
If we ever get a new flag, surely Justin Brown’s patriotic wee ditty could … Read more »
It’s still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text (“Turning great rivalries into even greater friendships, since 1873. It’s almost time”) hints at the experience tournament attendees can expect from the beer brand in 2011.
Heineken has been sponsoring New Zealand’s premier men’s tennis tournament, the Heineken Open, for 12 years. And that relationship is set to continue until at least 2013, after it renewed its sponsorship agreement with Tennis Auckland for three more years. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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