Clare Morgan, the general manager of marketing at DB Breweries, has been busy ‘inspiring good times’ in 2010, presiding over a massive refresh of the DB Export family, the launch of a new ultra premium beer called Monteith’s Single Source and the efforts to leverage Heineken’s Rugby World Cup sponsorship. And here’s what piqued her interest in the world of marketing this year. Read more »
Who’s it for: ASB by TBWA\Tequila and Paul Middleditch
Why we like it: Ira Goldstein has been a feature of New Zealand’s advertising landscape for about 10 years. And this is his final swansong for ASB. So let us bow our heads and give thanks to a pretty damn good … Read more »
He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy. Read more »
All good things must come to an end (except for honey, which doesn’t have an expiration date) and the axe is currently hanging ominously over Ira Goldstein, the New York banker who, since 2000, has been the endearingly stupid face of ASB bank. Read more »
According to ASB’s Twitter account, good banking isn’t about ownership (or apostrophes). It’s about love and devotion.
But MP and Kiwibank stalwart Jim Anderton tends to disagree and certainly doesn’t think ASB should be allowed to pass itself off as a … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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