You’ve marvelled at the winners, who each get to drive a new Audi A1 Sport Plus for a week, and you’ve seen the pictures from the CAANZ Battle of the Ad Bands. Now, thanks to Flying Fish and Audi, you can hear some of the ear/see some of the eye candy those there on the night got to lap up by heading to the Experience Audi website. Read more »
The air was thick with the smell of rock, bourbon and groupies last night at the King’s Arms as the CAANZ and Flying Fish Battle of the Ad Bands, easily the most anticipated and important event on the advertising calendar, pitched agency against agency, virtuoso against virtuoso, rock god/goddess against rock god/goddess. And in what can only be described as a battle of the titans, TBWA\’s three-piece outfit Virgin Galactic backed up last year’s victory as Backslash and were crowned the kings of adland. Read more »
In a highly controversial move, Flying Fish has just announced the addition of Bob Kerrigan to its line up of directors, an appointment executive producer James Moore calls “strategic”. Read more »
Part 143 in an occasional series, this time starring Tenfold Creative and Jennian Homes, Mission Hall and Arthritis New Zealand, JustONE and the Topp Twins, Levi’s and Wieden + Kennedy and a ‘social-film’ by Toshiba and Intel. Read more »
The questions have been asked, the consumers’ votes have been tallied and Nestle’s Kit Kat Chunky ’3′ campaign by JWT Sydney and Flying Fish’s Joe Lonie has come out on top in the June edition of Colmar Brunton’s Ad Impact Award.
We left the best until last, but Kiwi agencies picked up three Lions on the last night at Cannes, with Colenso taking home five of the six local Lions won in this year’s festival of creativity. Read more »
In the Editing category, Capital City Films took a silver for Frucor’s ‘Ladders’, Robber’s Dog took bronze for DDB and Volkswagen’s ‘Milk Run’, while Curious came away with two bronzes, one for Liam Finn’s Guide to New Zealand for Tourism New Zealand and the other for Nike’s ‘The Tomic Incident’; in Visual Craft, Capital City Films and Sky took gold for ‘Leafblower’ and silver for Frucor’s Ladders, while Flying Fish picked up a bronze for Vodafone’s ‘In With the New’; and in the Direction section, Capital City Films took another gold with ‘Leafblower’ and three other bronzes were handed out, one for Capital City Films and Frucor’s ‘Ladders’, one for The Sweet Shop and Lotto’s ‘Lucky Dog’ and one for Film Construction’s ‘ALAC Sam’. Read more »
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February. Read more »
In yet another example of using consumers to come up with the marketing material, Apex Car Rentals has opened the door for the public to suggest the direction of the next instalment of its recent “hugely popular” television commercial, which was made by Christchurch ad agency Strategy and directed by Gregor Nicholas of Flying Fish. Read more »
Three good’uns share the gold this week.
Who’s it for: Sky TV by DDB and Prodigy Films
Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver, Sky is still pushing its superior sports … Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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