After embarking on a fairly successful first foray into mobile out-of-home advertising to draw attention to its Fly Buys Music offering during NZ Music Month, Loyalty New Zealand has gone back to good old reliable mass-awareness television with a new campaign that aims to drum up support for its partners among different groups, including flatmates, builders, mums, teenagers and even orphans. Read more »
The cellular bandwagon keeps rolling on in New Zealand, with impressive results for Adshel’s first mobile out-of-home marketing campaign and TXT2Get celebrating its 1000th mobile campaign. Read more »
Loyalty New Zealand, the operator of Fly Buys, has signed a contract with Universal Music New Zealand, upping the number of songs available to download on Fly Buys Music – and be paid … Read more »
Loyalty New Zealand (LNZ), the operator of Fly Buys, has opened a new Auckland office and made three new appointments to complete the team and strengthen its nationwide presence. Read more »
Fly Buys celebrated the handing out of five million reward redemptions in fine awkward style at Wellington Airport last week by gathering together an array of gift-bearing strangers, tromboners (!), middle-aged dancers, cartwheelers, humans in animal suits and a range of other carnies to surprise the winners of the … Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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