Posts tagged ‘Fly Buys’
August 19th, 2011 by Deirdre Robert
These days advertising seems to encroach on almost everything, public transport especially. But apart from DDB’s Instant Kiwi campaign back in 2010, which saw scenes from the Sistine Chapel installed on the ceilings of buses throughout the city, there hasn’t been much by way of skyward advertising, particularly when it comes to trains. But while the practice may be common in places like the UK, Auckland trains is only just now getting its first dose courtesy of a campaign run by Fly Buys to promote its Star Deals initiative. Read more »
May 11th, 2011 by StopPress Team
Loyalty NZ’s Fly Buys programme has captured the attention of another telco after Telecom pulled out of its partnership with the rewards programme close to three years ago. 2degrees has announced it has joined up with Fly Buys to rake in some loyalty points with its ever rising number of customers. Read more »
March 16th, 2011 by StopPress Team
There’s already been a steady stream of cash donations to the various Christchurch Quake appeals and plenty of initiatives from the business community to raise funds. Now Loyalty New Zealand, the company behind Fly Buys, has come up with another way to help those affected by the disaster by allowing its 2.5 million card holders to donate their points in one hundred point lots to the Red Cross or the SPCA Canterbury. So get in there and donate your points here. Read more »
January 18th, 2011 by StopPress Team
It’s been fairly tough going for the out-of-homers over the past few years. But, with the numbers now going in the right direction, the Rugby World Cup expected to up demand substantially and OMANZ starting to regain its teeth, there seems to be a bit of optimism—and even industry cohesion—afoot. Adshel’s new sales director Nick Vile, who took over from Pauline Hanton late last year, speaks his piece. Read more »
December 3rd, 2010 by StopPress Team
As we all know, it’s the thought that counts. But that really doesn’t matter at all if it’s a crap thought. As such, the amount of cash you splash is what counts in these consumerist days. And Kiwis’ Christmas shopping habits have been unwrapped (geddit?) in a new survey that has discovered stuff you probably already knew. Read more »
September 10th, 2010 by StopPress Team
Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer. Read more »
September 10th, 2010 by StopPress Team
Loyalty New Zealand and Datam have flown the creative Wellington flag overseas, winning the hotly contested direct mail (DM) category in the Asia Pacific and Japan HP Digital Print Awards for the Fly Buys Points Summary mailing. Read more »
September 1st, 2010 by StopPress Team
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix. Read more »
August 20th, 2010 by StopPress Team
Air New Zealand and Fly Buys have snuggled up together with a new mutually beneficial partnership that creates a range of benefits for members of both the Air New Zealand Airpoints programme and Fly Buys loyalty programme, which together adds up well over half of the country’s population. Read more »
July 6th, 2010 by StopPress Team
After embarking on a fairly successful first foray into mobile out-of-home advertising to draw attention to its Fly Buys Music offering during NZ Music Month, Loyalty New Zealand has gone back to good old reliable mass-awareness television with a new campaign that aims to drum up support for its partners among different groups, including flatmates, builders, mums, teenagers and even orphans. Read more »
