The News International phone hacking saga put the cosy network of media and government in sharp focus and showed how powerful media organisations can extert undue pressure on lawmakers and law upholders. And, according to a report by AUT University’s Research Centre for Journalism, Media and Democracy (JMAD), similar trends—and their associated dangers—are also evident in New Zealand. Read more »
Kiwibank has just released its own movie trailer. And now Fairfax Media, with the help of Y&R and Fracture, has followed suit, evolving the ‘Arm Yourself’ trade campaign into a graphic-novel inspired movie trailer you can view online—and feature in—at www.fairfaxlookamazing.co.nz. Read more »
Internet users from around New Zealand, over 278,000 of them in fact, have been busy singling out their favourite websites as part of the 2011 People’s Choice NetGuide Web Awards. The results have been tallied and while there were a few repeat offenders, this year’s overall winner isn’t even of local origin. Mega social networking site Facebook took out the top honour for Site of the Year, taking the crown from last year’s winner stuff.co.nz. The site also nabbed the Best Social Networking Site award. Read more »
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru. Read more »
Much like the domestic magazine sector, newspaper readership remained relatively stable in the latest Nielsen reports and the overall trend for circulation continued downwards. And while the online and mobile properties of the two big publishers are continuing to lure Kiwi eyeballs, recent financial results show the digital dimes still aren’t replacing the lost analog dollars. Read more »
It’s that time again, a time when publishers weep, gloat or possibly just say ‘meh’ and get on with it as the ABC circulation and Nielsen’s Magazine Comparatives Q2 2010 – Q2 2011 readership results are released. And while the market appears to have stabilised after a fairly rough period, there are some interesting, some might say counter-intuitive trends on display in the yearly comparisons, with some significant disparities between circulation and readership for some titles and publishers. Read more »
…as the Herald on Sunday does the APN staff shuffle, Beat Communications brings in new blood by way of former Ogilvy PR lass Jane Finch. Gabrielle Troutback bids farewell to NZ Post, Omnigraphics NZ brings in a non-human hire, Kiwi dairy company The Collective picks up some chunky and prestigious culinary awards in the UK and Fairfax adds another option to the local content offerings.
… as Colenso group account director Lou Kuegler heads for Asia, DraftFCB makes a surprising hire, Los Angeles calls for one of the Resn crew, Kiwi copywriter Cam Brown joins Arnold Furnace and Sunday Star Times reporter Jonathan Marshall leaves Fairfax. Read more »
Who’s it for: Sky by DDB and Prodigy
Why we like it: On first viewing, it seems like just another over earnest rugby ad. Turns out it’s one of the funniest instalments of the Match Fit series so far. Taking rugby advertising cliches and poking some good natured fun at them is to be … Read more »
With the New Zealand Magazine Awards hangovers now well and truly abated, it’s time to reflect on those who did it best in the realm of magazine design. All up ten Best Cover Design awards and nine Designer of the Year awards were dished out across several categories. Read more »
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Who’s it for: Rexona by Generator United and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward’s made it look purty in black and white and the slightly more casual approach works for us.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: A simple idea, well executed—and there’s even a dose of sexy vampire-related humour. Extra points for the lead character’s rapid line spitting and the numerous attempts it probably took to get it right.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: There’s a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the ‘For the Places You’ll Go’ campaign).
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung’s take on the spinning ball of death.
Intel’s big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google’s Story of the Send.
Amnesty International’s graphic new ad shows that money can hide terrible things (depending on your workplace’s severed head policy, possibly NSFW).
Two-and-a-bit minutes of beautiful outdoorsiness for Decathlon’s in-house brand Quechua.
Cute kids review Skrillex.
Pumpers gotta pump, Quiky gets violated, Yahoo’s digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?
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