The call for entries for the 2012 CAANZ Media Awards, which was led by DDB’s Chris Hancock and Chris Schofield, went out today, with a theme that tongue-and-cheekily references the Mayan doomsday prophesy. And while we all wonder about the future of mankind, CAANZ has taken the opportunity to announce a host of changes to the Media and the other awards it runs.
APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content. Read more »
The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. Read more »
Once upon a time, newspapers were rivers of gold. But, as everyone knows, those rivers have started to dry up recently as readers went online and got their news hit for free. Now publishers around the world are embracing visual media—and competing with broadcasters—to try and fill the financial void. And Fairfax has joined that brigade with its soon-to-launch local IPTV arm. Read more »
The latest annual report from Fairfax painted a fairly grim picture for the Australian-owned media company, with a loss of A$401 million on the back of a A$651 million writedown in the value of its mastheads and a 40 percent reduction in the value of its share price this year. In an effort to raise capital, local teacher’s pet TradeMe is set to be partially floated and changes are also being made within both the New Zealand newspaper and magazine divisions. Read more »
The News International phone hacking saga put the cosy network of media and government in sharp focus and showed how powerful media organisations can extert undue pressure on lawmakers and law upholders. And, according to a report by AUT University’s Research Centre for Journalism, Media and Democracy (JMAD), similar trends—and their associated dangers—are also evident in New Zealand. Read more »
Kiwibank has just released its own movie trailer. And now Fairfax Media, with the help of Y&R and Fracture, has followed suit, evolving the ‘Arm Yourself’ trade campaign into a graphic-novel inspired movie trailer you can view online—and feature in—at www.fairfaxlookamazing.co.nz. Read more »
Internet users from around New Zealand, over 278,000 of them in fact, have been busy singling out their favourite websites as part of the 2011 People’s Choice NetGuide Web Awards. The results have been tallied and while there were a few repeat offenders, this year’s overall winner isn’t even of local origin. Mega social networking site Facebook took out the top honour for Site of the Year, taking the crown from last year’s winner stuff.co.nz. The site also nabbed the Best Social Networking Site award. Read more »
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru. Read more »
Much like the domestic magazine sector, newspaper readership remained relatively stable in the latest Nielsen reports and the overall trend for circulation continued downwards. And while the online and mobile properties of the two big publishers are continuing to lure Kiwi eyeballs, recent financial results show the digital dimes still aren’t replacing the lost analog dollars. Read more »
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
VW’s mashed-up superbowl ad.
Anti-superbowl advertising.
You got parodied, Samsung.
A unique–and elaborate—way to promote fire safety.
Mysterious flying people.
YouTube stats—animated.
Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Images by drawing, and a great way to put sandwich thieves off the scent.
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