An entry that seamlessly blends two curious elements together—Amish culture and Calvin Klein undies—has won the 2011 Fairfax Media Young Print Lions competition, beating out 26 other entries. Called ’Reach the Unreachable’ the print ad is the clever work of young’uns Pip Perkins and Jennie Ko from DDB Group NZ.
Aussie-based media behemoth Fairfax Media has released its results for the last half of 2011, with TradeMe continuing to shine and the New Zealand arms of the business also reporting double digit profit increases despite a slow economy.
APN emerges as the winner in the latest newspaper readership numbers, continuing to defy world trends in daily rags and thumbing its nose at nearest rival Fairfax Media. Read more »
Fairfax Media, publisher of stuff.co.nz has appointed journalist and blogger Greer McDonald, who has been a news reporter specialising in online issues at The Dominion Post for the last two years, as its first social media editor. Read more »
Fairfax Media Networks is going to war with its new trade marketing campaign Arm Yourself, which will be launched later this week. Read more »
The bitterly divided Fairfax board has generated another casualty: the chairman.
Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John … Read more »
Calling all budding writers and creatives keen to make an investment for their career – applications are open for the Australasian Writers and Art Directors Association (AWARD) Copy Academy.
Learn the nuances for writing for all types of media. Hone your … Read more »
NZ rags did good at the 2009 Pacific Area Newspaper Publishers’ Association Awards (PANPA) held in Sydney last week.
Fairfax Media is licking its chops after the choice morsels it received. The Timaru Herald won the display advertising and the classified categories for newspapers with a circulation up to 25,000. … Read more »
It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!
Says Dykzeul: “ACP Magazines are proud to have provided the latest … Read more »
Win a trip to the ultimate crack Continue reading »
Write sweet nothings on billboard, win bling Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »Advertisement
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Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there’s a pretty good story behind the ad too.
Who’s it for: NZ Book Council by Colenso BBDO and Octane Digital
Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.
Who’s it for: Shapes Roadies by Y&R Auckland and Finch
Why we like it: Many New Zealanders didn’t take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.
The two winners of the Doritos Crash the Superbowl competition (both creators got a million dollar bonus, apparently).
Surely the best ad ever made for a tattoo parlour (and check out how life imitates art at the end).
All this year’s Superbowl ads in two minutes.
Ghost Steve Jobs will come back to haunt you, Action Electronics.
It’s not particularly Woopy, but this is a cool idea for a modern business. Art goes digital—and social.
How cereal boxes have changed over time, Mad Men posters greatly improved, The Herald on Sunday tows the cow, sheep are inheriting Middle Earth, Hipster Hitler, Rickrolling in a report on a field trip, all you need to be an evil overlord, and this is definitely not a set-up for a movie.
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